Canva: Growth Marketing Lead (South East Asia)

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Job Overview

The position at Canva is for a Growth Marketing Lead focusing on the South East Asia (SEA) region. This role allows for work from anywhere, including options for home, office, or a hybrid work model. Lasting impacts on marketing strategy and growth will be expected as the company aims to redefine design experiences globally.

Responsibilities and Expectations

As a Growth Marketing Lead, you will be tasked with several critical responsibilities such as:

  • Developing and owning growth strategies tailored specifically for countries within SEA, primarily Indonesia and the Philippines. This includes metrics such as Monthly Active Users (MAU) and revenue targets, ensuring that the strategies align with the overall business objectives.

  • Collaborating with data science teams to evolve and establish targets that align with new business needs. Use data insights to inform strategies and optimize campaigns.

  • Working with product marketing managers (PMM) and research teams to discover local insights that can guide creative initiatives and messaging platforms.

  • Creating unique messaging and marketing assets that resonate with local needs to drive relevance and expedite growth forecasts.

  • Partnering with various internal channel specialists to optimize campaigns focused on user growth and revenue, particularly in mid to lower funnel strategies.

  • Exploring innovative routes to market including partnerships, events, and lifecycle marketing to drive growth.

  • Leading and coaching a team of local marketers in priority markets sharpening their skills and fostering an environment of growth.

  • Reporting on performance metrics across all markets to ensure the company is on track to meet its ambitious goals and strategizing solution-oriented approaches when targets aren't met.

Skills and Qualifications

To be considered for this role, candidates should possess a foundation of essential skills and experiences:

  • At least 8 years of experience in managing Growth Marketing specifically within SEA, ideally with exposure at both market and regional levels.

  • A dynamic, goal-oriented approach to leadership, capable of motivating a team towards achieving shared targets and objectives.

  • Strong analytical skills that enable the person to derive insights from various data sources, discovering emerging trends.



  • Experience in creative development and innovative ideation, especially in partnership with agencies.

  • A self-starter attitude, with capabilities in building effective processes while also being adaptable to preserving existing methods when needed.

The Team and Culture

Within Canva's broader organization, the International Marketing Group is specifically dedicated to expanding user growth and brand presence in international markets. The SEA Marketing team operates under this larger umbrella and is focused on achieving market-specific growth and comprehensive strategies that impact various marketing functions, including performance marketing, branding efforts, events, partnerships, and community engagement.

Benefits and Rewards

Working at Canva comes with numerous benefits that ensure personal and professional well-being:

  • Equity Packages: Canva strives to align its success with that of its employees, offering equity as part of the compensation.

  • Inclusive Parental Leave Policy: This policy supports all parents and caregivers, ensuring inclusivity.

  • An annual Vibe & Thrive allowance is offered to enhance well-being, promote social interactions, support office setups, and generally contribute to a positive work environment.

  • Flexible Leave Options: These options allow employees to take time off for personal reasons while being empowered to effectively manage their work-life balance.

Inclusion and Diversity

The hiring process at Canva emphasizes skills, experience, and the passion of applicants. They encourage diverse backgrounds and skills to apply, showcasing their commitment to inclusivity. Candidates are encouraged to specify their pronouns and discuss any accommodations needed in the interview phase, promoting a supportive atmosphere for all applicants.

Application Process

Please note, interviews for this position will be conducted virtually. Interested candidates are encouraged to apply through the provided channels to join the dynamic team at Canva and contribute towards making it ‘the most loved brand in the world’ while achieving exciting personal milestones.



This job offer was originally published on weworkremotely.com

Canva

South East Asia

Marketing

Full-time

January 17, 2025

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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.