Cavaler Media GmbH: Cold Email Outreach Expert & Deliverability Engineer

Job Overview

Cavaler Media GmbH is seeking a Cold Email Outreach Expert & Deliverability Engineer for a full-time role that allows for remote work from anywhere in the world. This unique position merges the technical skills of a Deliverability Engineer with the creative abilities of a Psychology-driven Copywriter. The successful candidate will manage email campaign infrastructure, ensuring high deliverability rates while crafting compelling outreach messages.

Responsibilities

The position covers a range of responsibilities spanning from technical infrastructure to creative copywriting:

Infrastructure Management
The candidate will be responsible for setting up and maintaining multiple secondary domains. This includes ensuring proper alignment of SPF, DKIM, and DMARC configurations for optimal email deliverability.

Deliverability Monitoring
Proactive monitoring of domain health is another critical duty, utilizing tools such as Google Postmaster Tools and other specialized deliverability suites. The goal is to maintain an excellent reputation, which directly affects the success of email outreach efforts.

Campaign Strategy
Building scalable personalization workflows using tools like Clay, Instantly, or Smartlead is essential for crafting emails that resonate with recipients. Personalized approaches tend to increase open and response rates significantly.

List Hygiene
The expert will source high-quality leads and implement a multi-step verification process to maintain a bounce rate of less than 2%. This meticulous attention to detail is fundamental for maintaining sender reputation.

Copywriting
Writing and A/B testing high-intent, interest-based cold email sequences forms a vital part of the role. The successful candidate will need to produce engaging content that captures the attention of busy executives.

Required Skills

Cavaler Media has outlined several key skills that are essential for candidates:

Proven Track Record
Candidates should have a documented history of managing high-volume cold outreach, specifically handling over 1,000 emails per day without landing in spam folders. This demonstrates both technical acumen and strategic planning.

Expert Knowledge of DNS Records
A deep understanding of DNS records including A, CNAME, MX, TXT, and expertise in technologies like SPF flattening will be necessary to secure a strong email deliverability foundation.

Experience with Inbox Rotation
Familiarity with Inbox Rotation and the use of Custom Tracking Domains will enhance the applicant's effectiveness in this role. These skills are fundamental to maintaining email delivery rates.

Human-Centric Copywriting
The ability to write copy that feels personal and not templated is crucial. Candidates should have a knack for infusing personality into the text to engage readers meaningfully.

Familiarity with Tools
Experience with platforms such as Apollo, Clay, Smartlead/Instantly, and NeverBounce is preferred. These tools aid significantly in managing email campaigns and ensuring data cleanliness.

Application Process

Applying for this role requires strict adherence to specified application guidelines. Cavaler Media does not accept standard CV-only applications. Instead, candidates must complete a technical vetting form provided by the company at their application portal.

This strict procedure aims to filter applicants effectively and ensure that only those with the right skills and mindset move forward in the recruitment process.

Salary and Job Benefits

While the salary for this position is not disclosed in the job description, positions of this nature typically offer competitive pay commensurate with experience, expertise, and skill set in email outreach and deliverability. Alongside monetary compensation, working for a reputable company offers the potential for professional growth and opportunities to develop a unique blend of technical and creative skills.

Why This Role Matters

In today's market, cold emailing remains a powerful avenue for reaching potential clients and leads. This role not only contributes to potential sales success but also impacts the broader marketing strategies of the organization. By combining technical skills with effective copywriting, the individual in this position plays a pivotal role in driving business growth and brand outreach.

Conclusion

In conclusion, the Cold Email Outreach Expert & Deliverability Engineer role at Cavaler Media GmbH is tailored for individuals who possess a strong mix of technical knowledge and creative writing abilities. This offers a unique opportunity for growth in a full-time remote position aimed at enhancing how businesses communicate through email.

This job offer was originally published on weworkremotely.com