Channel Marketing Manager

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Introduction

In today's dynamic marketplace, the Channel Marketing Manager position at Wellhub offers an exciting opportunity for professionals eager to drive workplace wellness. Wellhub's mission is clear: to revolutionize wellness in the workplace by connecting employees globally to top partners through a simple subscription. The company emphasizes a fulfilling and balanced work environment, making it an attractive choice for discerning candidates.

Company Overview

Wellhub is dedicated to transforming how companies approach employee wellbeing. They aim to become a leader in this vital sector by providing a platform that connects employees to various wellness solutions, including fitness, mindfulness, therapy, nutrition, and sleep resources. With a headquarters in New York City and team members located across North America, Europe, and South America, Wellhub is poised to make a substantial impact on workplace wellness.

Job Opportunity

As the Channel Marketing Manager within the Revenue Marketing team, you'll play a pivotal role in developing and executing strategies focused on growth through partnerships. This is an exceptional chance for an entrepreneurial marketer to build the Channel Marketing program from inception, driving revenue through collaborations with major benefits brokers and HR platforms.

Key Responsibilities

Key responsibilities include:

• Architecting and launching the foundational Channel Marketing program by defining processes, metrics, and scalable playbooks for partner engagement.
• Developing a tiered marketing strategy tailored to the unique needs and integration points of various key partner types, including Benefits Broker and Platform Integration Channels.
• Creating and managing a comprehensive library of partner-facing marketing assets in collaboration with Field Marketing for localization and activation.
• Leading efforts in developing joint value propositions, positioning, and marketing budgets for strategic partners.
• Overseeing the marketing and execution of Wellhub's largest channel partner events, including summits and broker conferences.
• Collaborating with internal teams to ensure consistent messaging and facilitate smooth transitions for partner-generated leads.
• Tracking marketing performance metrics, analyzing results, and identifying optimization opportunities to demonstrate the ROI of marketing investments.
• Promoting a culture of wellbeing among colleagues to foster a supportive work environment.

Qualifications

To be successful in this role, you should possess:

• A minimum of 4+ years of experience in B2B Marketing, including 2 years specifically in Channel Marketing or Partner Marketing.
• Proven success in building a marketing program or significant initiative from the ground up in a fast-paced setting.
• Exceptional communication skills, both written and verbal, for effectively articulating complex ideas to internal and external stakeholders.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a dynamic environment.
• Familiarity with the Health Benefits and HR Technology sectors, particularly with vendors like ADP, Paychex, and Sequoia.

Wellhub encourages applicants to apply even if they don't meet every qualification listed. If you have the required B2B marketing and channel marketing experience, they are eager to consider you for this essential role.

Compensation

The salary for this position varies based on location and experience. For instance, in states like New York, California, Colorado, Massachusetts, and Washington, the annual salary ranges from $96,000 to $106,000. Beyond the base salary, this role is eligible for annual bonuses or a sales incentive plan, and a performance-based stock option program.

Benefits

Wellhub places a strong emphasis on employee wellbeing, providing an array of comprehensive benefits, including:

• Access to WELLHUB, a free Gold-level membership that connects employees and their families to wellness resources.
• Health benefits that include dental and vision insurance, alongside access to telehealth services and a care concierge.
• Financial wellness programs with a 401(k) match and life insurance options.
• Flexible work arrangements, allowing for hybrid and remote work options tailored to the employee's needs.
• A minimum of 25 days of PTO per year, plus additional benefits like paid parental leave and continued professional development opportunities.

Workplace Culture

At Wellhub, a culture of collaboration, trust, and open communication shines through. The organization is committed to diversity, equity, and inclusion, creating a supportive environment for all employees. Employees at Wellhub are encouraged to contribute their unique perspectives, promote wellness in the workplace, and partake in various social and professional development initiatives.

Conclusion

If you are passionate about channel marketing and wish to contribute to making workplaces healthier and more fulfilling, then the Channel Marketing Manager position at Wellhub may be your next career move. Explore how your skills in B2B marketing and partner relations can create a significant impact in workplace wellness.

This job offer was originally published on jobicy.com