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The Chief Brand Officer position at Lidl - Head Office in London offers an exciting opportunity for a dynamic and experienced leader in the field of brand management. As the Chief Brand Officer, you will report to the Chief Customer Officer and oversee the brand department, aligning Lidl's global strategy within the UK market. The role is designed for individuals who are assertive, adaptable, and passionate about enhancing brand perception and performance.
In this pivotal role, the successful candidate will be involved in several strategic activities. Key responsibilities include:
Overarching implementation of the global brand strategy for both the Lidl brand and its own-label brand portfolio. You will ensure that the brands are both relevant and attractive to the target market, enhancing customer loyalty.
The rollout of the corporate identity and brand design at Lidl, making adjustments for local markets as necessary. This requires aligning both the general merchandise and grocery categories with market requirements.
Development and management of long-term partnerships aimed at increasing brand awareness within the GB market.
Leading budget planning and resource allocation for marketing activities while remaining accountable for both strategic goals and financial considerations.
Measurement and evaluation of success across various brand, sales, and store-focused KPIs to leverage insights for improvement.
Inspiring and educating business members on the significance of branding, contributing to an overall enhanced brand culture within Lidl.
The ideal candidates should possess a mix of specific skills and attributes:
A broad knowledge of the FMCG (Fast-Moving Consumer Goods) or retail sectors indicates the need for a strategic mindset informed by industry insights.
Inspirational leadership skills demonstrated by a proven track record in building and leading high-performing teams. The ability to influence across all levels of the organization is crucial.
Experience in a leadership role specifically related to brand strategy, communications, or marketing, showcasing a deep understanding of market dynamics.
Demonstrable experience in brand positioning and maintaining a strong, data-driven brand identity, which is vital for making informed decisions.
The willingness to travel both nationally and internationally, reflecting a commitment to engaging with various stakeholders.
This role comes with significant remuneration and various employee benefits:
The salary band starts from over £100,000 with an additional non-contractual London weighting allowance.
Employees enjoy 35 days of holiday on a pro-rata basis, complemented by a 10% in-store discount on Lidl products.
Benefits also include a sabbatical option and enhanced family leave, catering to the diverse needs of employees.
Additionally, all employees can take part in the pension scheme, ensuring a secure financial future after retirement.
The Chief Brand Officer position at Lidl incorporates a hybrid working model, allowing employees to balance their work effectively. Team members can work three days in the office and two days from home, fostering an environment that values work/life balance.
Lidl promotes a strong culture of diversity, equity, and inclusion, welcoming applicants from all backgrounds. The company encourages individuality and aims to create a supportive and respectful workplace. This initiative not only bolsters employee morale but ensures the brand resonates with a wide array of customers, enhancing overall success.
Given the competitive nature of the position—combined with the volume of applications—candidates are encouraged to submit their applications promptly. Lidl reserves the right to close job vacancies earlier than advertised, ensuring a positive experience for applicants. Therefore, candidates should act swiftly to secure their opportunity.
In summary, the role of Chief Brand Officer at Lidl offers an engaging and fulfilling career path for skilled individuals ready to shape the future of a significant brand within the retail market. With attractive benefits, a high salary, and the flexibility of a hybrid working model, Lidl is poised to attract top talent eager to make a substantial impact in the brand landscape.
This job offer was originally published on jooble.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
