Chief Marketing Officer

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Overview of Karbon

Karbon is recognized as the global leader in practice management software designed specifically for growth-minded accounting firms. The company is renowned for its highly collaborative cloud platform, which not only streamlines work and communication but also enhances productivity. The average user can save up to 18.5 hours per week. The firm's reach extends across 34 countries, and it operates with a globally distributed team based in the USA, Australia, New Zealand, Canada, the UK, and the Philippines. Karbon is well-funded and has earned high rankings on platforms like G2, signifying their status and reputation in the industry.

Job Overview: Chief Marketing Officer (CMO)

Karbon is currently on the lookout for a visionary and results-oriented Chief Marketing Officer (CMO) who will take on a pivotal role in the company's growth and market leadership. This position is aimed at a candidate who is eager to further develop Karbon's legacy of innovation, refresh its brand, and redefine its value proposition for the accounting industry.

The CMO will be a critical part of the executive team, tasked with conceptualizing and executing a robust marketing strategy that not only accelerates growth but also positions the company as a thought leader in the rapidly evolving landscape.

Responsibilities

Strategic Leadership and Market Redefinition

The CMO will spearhead the development of a bold marketing strategy, ensuring that Karbon evolves as the leading voice in the future of accounting practice management. Critical tasks include:

• Conducting comprehensive market analysis and competitor reviews to identify potential disruption opportunities.
• Leading an extensive brand refresh, ensuring alignment with the company's innovative vision to meet the changing needs of the global market.

Demand Generation and Revenue Acceleration

Key responsibilities in this area include:

• Designing and implementing a global demand generation engine that supports sales efforts.
• Executing multi-channel campaigns encompassing digital marketing, content creation, webinars, PR, and community building to drive lead generation.
• Managing an extensive calendar of global events throughout the year, including flagship conferences, and establishing KPIs to track campaign performance and return on investment.
• Leading efforts to achieve ambitious pipeline and revenue targets through continuous optimization.

Team Leadership and Capability Expansion

The CMO will continue to build and mentor a high-performing global marketing team. Responsibilities include:

• Identifying and recruiting top talent for crucial marketing roles.
• Ensuring alignment with Karbon's core values while fostering a culture of innovation, collaboration, and accountability.

Brand Storytelling and Campaign Excellence

This role requires the CMO to:

• Develop a powerful, distinctive brand narrative that aligns with the company's vision.
• Oversee integrated marketing campaigns from inception to execution, ensuring they target key segments in the accounting industry, shaped by data and customer insights.

Cross-Functional Collaboration and Influence

The CMO will work closely with other leadership teams to:

• Ensure alignment on sales strategies, lead management processes, and shared revenue goals.
• Partner with product teams to inform positioning and go-to-market strategies for new solutions.

Required Skills and Qualifications

To be considered for the CMO position at Karbon, candidates must possess the following:

• Proven experience in a senior marketing leadership role, ideally as a CMO or VP of Marketing, within B2B SaaS or technology companies, especially in the accounting or professional services sectors.
• Demonstrated success in crafting and executing marketing strategies leading to substantial revenue growth and market share acquisition.
• Expertise in brand evolution, with a focus on refreshing brand identity and defining compelling value propositions.
• Experience in building and leading high-performing globally distributed teams.
• Strong competence in developing multi-channel marketing strategies and campaigns tailored for B2B audiences.
• Familiarity with modern marketing technology and analytics, including CRM systems, marketing automation tools, and attribution models.
• Excellent strategic thinking and communication skills, with an analytic mindset.
• A Bachelor’s degree in Marketing, Business Administration, or related field; an MBA is preferred. Knowledge or interest in the accounting industry is a plus.

Salary and Benefits

While the specific salary details are not mentioned, candidates can expect a competitive salary aligned with executive roles in the industry. Karbon offers a robust benefits package which includes:

• Paid Flexible Time Off with a recommended four weeks of use annually.
• Company-paid medical, dental, and vision insurance.
• 401(k) plan with company matching.
• Generous paid parental leave.
• Work-from-home stipend.

Why Join Karbon?

This role presents a unique opportunity to lead and redefine an entire category in software tailored for the accounting industry. Joining Karbon means contributing to an innovative company culture that champions outcomes, connectivity, and authenticity. Team members are encouraged to thrive in a remote-first environment and operationalize the company's mission to shape the future of practice management in accounting.

In summary, the CMO position at Karbon is a strategic opportunity for experienced marketing leaders looking to influence a high-growth market while working within an internationally distributed team dedicated to their innovative product. Candidates with a passion for redefining the accounting industry and a data-driven approach to marketing will find this role to be both challenging and rewarding.

This job offer was originally published on jobicy.com