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The role of Director of Growth Marketing at Who Gives A Crap is based in the UK and presents a unique opportunity for marketing professionals eager to blend business performance with a social purpose. This position is ideal for individuals looking to work at a purpose-led scale-up focused on making significant positive impacts, particularly in providing access to clean water and sanitation.
Who Gives A Crap is not just an eco-friendly household essentials business; it's a company dedicated to making a difference in the world. By donating 50% of their profits to promote clean water and sanitation access globally, they have already contributed over $18 million AUD towards this mission. The company operates in regions like the UK, US, Canada, and Australia, empowering a dedicated team of over 250+ employees who share the common goal of lasting impact across multiple countries.
As the Director of Growth Marketing, you will be at the forefront of driving commercial performance and scaling the direct-to-consumer (DTC) business initiatives. Key responsibilities include:
Owning the UK acquisition strategy across the entire marketing funnel to ensure efficient and effective delivery against commercial targets.
Leading the strategy for conversion-focused creative and managing relationships with external creative agency partners to ensure cohesive branding and messaging.
Managing the UK DTC new customer forecast alongside the monthly performance budget allocation to optimize financial health.
Identifying and scaling new local channels and partnerships to stimulate incremental growth.
Using Business Intelligence (BI) tools and insights from data science to establish an accurate view of channel effectiveness and growth potential.
The company seeks leaders who embody their values and are committed to coaching their teams. As a candidate, you should be able to:
Define clear and actionable monthly and quarterly acquisition targets tailored to the UK market, which will include creating and implementing a roadmap for specific growth initiatives.
Design strategies that bridge the UK Brand and Global Growth teams to ensure local needs are effectively represented and addressed.
Adjust budgets and strategies based on real-time performance data to ensure that customer growth is both incremental and impactful.
To evaluate success in this role, candidates must focus on key performance indicators that include:
Achieving UK DTC commercial performance targets within budget limits to meet targeted payback periods.
Improving creative effectiveness, with goals for monthly creative testing and a year-on-year improvement in conversion rates.
Ensuring high team performance and engagement, focusing on completion of performance rituals and achieving positive engagement scores.
Working with Who Gives A Crap offers not only a competitive salary that reflects market standards but also various additional benefits. The company prides itself on:
Providing meaningful healthcare support for team members globally, contributing to their overall well-being.
Offering generous paid leave to encourage work-life balance.
Tailoring learning and development opportunities to enhance professional growth.
Unique perks like free toilet paper, reinforcing their commitment to the company's values in a light-hearted yet genuine manner.
The engagement surveys underscore a positive work environment, with 95% of team members expressing pride in being part of Who Gives A Crap. This not only highlights a strong company culture but also emphasizes their commitment to mission-driven work.
The company encourages applicants from all backgrounds to apply, specifically inviting women and underrepresented groups to take the leap in sending their applications even if they don’t meet every criterion set out in the job description. This open mindset showcases the organization's dedication to building a diverse team and affirms that diverse perspectives lead to a stronger team dynamic and better results in their vital mission.
The position of Director of Growth Marketing at Who Gives A Crap is not merely a career opportunity; it’s a call to be part of something larger by contributing to a vision that combines strategic marketing and social responsibility. Ideal candidates will find fulfillment in merging their expertise with the mission of improving global sanitation and clean water access. If you’re passionate about making a difference while achieving professional excellence, this role could be the perfect fit.
This job offer was originally published on jobicy.com
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