Content Marketing Manager

Related keywords: marketing manager remote jobdigital marketing remote jobcustomer success manager remote job

Job Overview

The role of the Content Marketing Manager at Conversica is a crucial position that aims to drive awareness, engagement, and enhance the company's market presence through compelling content and strategic marketing programs. This remote position highlights the need for a hands-on professional who excels in crafting narratives and marketing assets that resonate with the audience.

Key Responsibilities

The Content Marketing Manager will be responsible for a variety of essential tasks designed to bolster the company’s marketing efforts. These responsibilities can be categorized into different areas:

Content Creation & Storytelling

To effectively relay Conversica's mission and values, the Content Marketing Manager will:

• Create and manage various types of content, such as blogs, articles, customer stories, and case studies.
• Collaborate with leadership and subject matter experts to transform ideas into engaging external content.
• Ensure that the content aligns with the company's messaging and business priorities.
• Maintain an organized editorial calendar and a consistent content roadmap that reflects the company’s objectives.

Website & Digital Presence

An important element of the role includes managing the company’s web presence by:

• Overseeing updates to website content, including managing landing pages and regular content publishing.
• Keeping the website current and aligned with company objectives by coordinating with internal teams and external vendors.
• Utilizing feedback and analytics to improve the effectiveness of web communications and maintain brand integrity.

Marketing Campaigns & Brand Execution

The Content Marketing Manager will also:

• Oversee the execution of marketing campaigns across various digital channels.
• Contribute to product launches, webinars, events, and promotional initiatives to ensure brand consistency.
• Develop marketing assets designed to promote awareness, engagement, and lead generation.

Customer & Industry Marketing

In this role, the individual will work on:

• Crafting customer success stories and industry-focused content aimed at highlighting the business value and outcomes for customers.
• Identifying opportunities to amplify the company's achievements and market insights that can benefit customers and stakeholders.

Cross-Functional Collaboration

Collaboration with various departments is key:

• The Content Marketing Manager will work closely with leadership, sales, customer success, and product teams to identify content opportunities.
• Ensure alignment in marketing priorities and efforts through timely communication and coordination.

Required Skills

Candidates interested in this position should meet specific qualifications:

• A minimum of 5 years of experience in B2B SaaS marketing, content marketing, or related fields.
• Strong written communication skills coupled with proficient editing and storytelling abilities.
• Experience in creating content in partnership with executives and subject matter experts.
• Familiarity with digital marketing initiatives and website management.
• Ability to effectively handle multiple projects and maintain strong organizational skills in a dynamic environment.

Preferred Qualifications

Candidates with the following attributes will be favored:

• Background in industries such as SaaS, AI, technology, or automotive.
• Previous experience in managing major marketing initiatives and familiarity with analytics tools and content management systems.

Compensation & Benefits

The base salary for the Content Marketing Manager role ranges from $120,000 to $140,000 per year. The compensation also includes an annual bonus target of 10%, which can increase total earnings to approximately $132,000 to $154,000.

Conversica prioritizes employee well-being; therefore, the role includes flexible PTO, paid holidays, comprehensive medical, dental, and vision coverage, a 401(k) plan, and equity grant eligibility.

Work Environment

Conversica prides itself on a remote-first culture, offering a collaborative work environment that focuses on individual contributions while promoting trust and autonomy. Employees will have the opportunity to work closely with executive leadership and cross-functional teams, endowing them with the power to influence business strategy and operational changes that drive success.

Why Join Conversica?

Conversica provides a stimulating environment that allows individuals to leverage their skills and challenge themselves. You will find plenty of opportunities to:

• Make a visible impact in a mission-driven company that values individual contributions.
• Shape business strategies and improve operational efficiency.
• Work within a culture that encourages curiosity, growth, and continuous learning.

If you are a driven marketing professional seeking to help innovative companies scale effectively, then this opportunity at Conversica may be the perfect fit.

This job offer was originally published on jobicy.com