Contra: Brand Strategist

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Overview

Contra, headquartered in San Francisco, CA, is seeking a creative and strategic Brand Strategist. This contract position focuses on shaping, refining, and elevating the brand identity of the company. If you're skilled in brand positioning, messaging, and audience engagement, your application is highly encouraged.

Responsibilities

The role entails a variety of responsibilities:

• Develop and execute brand strategies aimed at enhancing positioning and awareness of the brand.
• Conduct market research to identify target audiences and gather competitive insights.
• Define the brand voice, messaging, and storytelling across different platforms.
• Work collaboratively with design, marketing, and content teams to uphold brand consistency.
• Develop comprehensive brand guidelines and ensure adherence to these standards across all communications.
• Analyze brand performance and make necessary adjustments based on data insights.

Required Skills

To qualify for this position, candidates must have:

• Proven experience as a Brand Strategist, backed by a strong portfolio.
• Expertise in brand positioning, messaging, and audience engagement strategies.
• A robust understanding of marketing, storytelling, and consumer behavior.
• The capability to create and implement effective brand guidelines.
• Excellent communication and analytical skills to navigate the complexities of brand strategies.
• Experience collaborating with cross-functional teams is also crucial.

Nice to Have

While not mandatory, the following qualifications would be beneficial:

• Experience in rebranding or leading brand refresh projects.
• Knowledge of SEO, content marketing, and social media strategies.
• Familiarity with UX/UI design principles and establishing brand identity in digital spaces.

What to Expect

If you are a creative Brand Strategist with a passion for building strong brand identities, this position could be the perfect fit for you. Your role will significantly impact how the brand is perceived in the market and will involve a considerable amount of creative and strategic planning.

Application Process

If you meet the criteria and are ready to take on this exciting opportunity, you are encouraged to apply for the position.

With the chance to work in a dynamic environment where your contributions can lead to substantial brand improvements and visibility, joining Contra as a Brand Strategist offers an exceptional opportunity for professional growth and development.

This job offer was originally published on weworkremotely.com