Conversion Rate Optimization (CRO) Lead

Related keywords: personal assistant remote jobassistant remote jobtalent acquisition remote job

Overview

Wing Assistant, a rapidly expanding platform for hiring vetted remote talent, is on the lookout for a Conversion Rate Optimization (CRO) Lead. This role is fundamental to the company's strategy, focusing on the enhancement of conversion rates which are critical for driving revenue growth. With substantial investment in growth and increasing traffic to their web properties, the CRO Lead will take charge of the experimentation program to convert website traffic into sales pipeline and revenue.

Job Responsibilities

The responsibilities for the CRO Lead position include:

• Experimentation Engine: The candidate will be tasked with building and maintaining an experimentation engine. This involves creating hypotheses, planning and executing tests through A/B and multivariate testing across various platforms, meticulously analyzing the outcomes to drive process improvements.

• Optimizing Landing Pages & Forms: The role focuses on enhancing UX and page performance by collaborating with web developers. Critical tasks include reducing drop-off rates in multi-step forms and booking flows.

• Improving Ad-Page Relevance: The CRO Lead will align ad creatives, offers, and keywords to match landing page messages and calls to action, ensuring a seamless customer experience.

• Funnel Analysis and Improvement: The role involves identifying pitfalls in the customer journey across multiple stages from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). This requires leveraging data analytics tools to diagnose issues, propose solutions, and implement changes across departments.

Required Skills and Qualifications

To successfully take on the role of CRO Lead, candidates should possess:

• A minimum of 5 years of experience in CRO or related fields, especially in high-traffic, B2B lead generation environments.
• A proven history of enhancing conversion rates through optimized lead-form conversion rate (CVR), cost per lead (CPL), and booking rates.
• Detailed knowledge of test design and statistics coupled with hands-on experience in A/B testing tools and analytics software like GA4 and Hotjar.
• Familiarity with SEO practices and the ability to analyze and improve website performance metrics like Core Web Vitals.
• Strong writing skills and an eye for user experience to effectively communicate ideas, oversee design and development, and ensure quick execution of marketing projects.

Success Metrics

In the initial months, the CRO Lead is expected to:

• Conduct comprehensive audits of existing funnels and testing frameworks, establishing key performance indicators (KPIs) and a backlog of experiments to prioritize.
• Launch high-impact tests, aiming to implement 3-5 significant experiments within the first 60 days that target landing pages, forms, and the booking flow to quickly drive improvements.
• By the 90-day mark, the candidate should have expanded successful initiatives into personalization and optimization efforts while guaranteeing ongoing maintenance of page speed and user experience practices.

Salary and Benefits

Wing Assistant offers:

• A competitive salary with the potential for performance-based bonuses, enhancing the attractiveness of the compensation package.
• A focus on upskilling and productivity via software tools, which is particularly useful for remote workers.
• A remote-first culture allowing employees the convenience of working from anywhere, coupled with beneficial policies like paid time off and health insurance.
• High levels of autonomy with minimal bureaucracy, allowing high performers to fast-track their way into leadership roles.
• Direct access to the founding team, affording employees high visibility and ownership of their projects.

Company Insights

As a growing company in the space of remote talent acquisition, Wing Assistant prioritizes the enhancement of its digital marketing strategies. The CRO Lead will play a vital role in not just improving conversions but also informing and shaping the company's future tactics and initiatives. The commitment to continuous improvement, evident through the resources allocated to CRO and the experimental culture, positions the company as a forward-thinking employer in the competitive landscape.

Conclusion

For job seekers interested in digital marketing and conversion optimization, this role at Wing Assistant presents a significant opportunity. With a clear pathway to leadership and ownership over impactful projects, candidates who meet the outlined qualifications can find a stimulating environment conducive to reaching both personal and professional growth goals. Those passionate about leveraging data-driven strategies to enhance user experiences will likely thrive in this position.

This job offer was originally published on himalayas.app