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The position of Customer Engagement Strategist at The Cigna Group is a vital role within their Digital Engagement team. This team operates on a fundamental belief that delivering the right message at the right time can lead to better health outcomes. The strategists within this dynamic team contribute significantly to shaping the consumer experience, guiding customers to necessary care and programs at the optimal moments. The aim is to enhance not only the health of consumers but also lower the total cost associated with care.
In this role, individuals will join a passionate and cross-functional team of experts who merge data, behavioral science, and modern marketing tactics to foster meaningful behavioral changes at scale. Key responsibilities include:
Driving measurable behavior change: Strategists will identify, test, and scale customer engagement opportunities that align with business objectives across various products and digital channels.
Formulating Customer-Centric Engagement Strategies: The individual will define key engagement strategies that are data-driven, identifying target populations, applicable channels, frequency of messages, and metrics for success.
Designing Customer Journeys: They will map out complete customer journeys across multiple channels including email, SMS, push notifications, web, mobile, and offline touchpoints. This requires strong understanding and design capability to optimize the customer experience.
Leading Experiments: The role entails owning the experimentation process, which includes hypothesis formation, test briefs, measurement plans, and collating documented learnings from these exercises.
Collaborating with Cross-functional Teams: They will closely work with teams across product, analytics, technology, and delivery to drive experiments from concept to launch, ensuring smooth transitions and execution of initiatives.
Building Relationships: Managing relationships with partners across departments is crucial for aligning strategies, tackling obstacles, and enhancing the impact of campaigns.
Translating Insights into Action: Individuals are responsible for converting insights derived from campaigns into actionable strategies to improve ongoing initiatives and inform future approaches.
Maintaining Documentation: Managing clear communications and documentation will ensure alignment and provide valuable insights that support a culture of shared learning.
To be eligible for this role, candidates should have:
A minimum of 5 years' experience in consumer or customer engagement strategy across various channels such as email, SMS, and mobile.
A background in product marketing, customer relationship marketing, or similar disciplines.
Hands-on experience in designing and executing behavior change initiatives.
Strong communication skills, both written and verbal, to influence various levels within the organization.
Experience in Agile environments which fosters rapid testing and iterative learning.
The ability to partner effectively with data teams to measure campaign performance and assist in strategic planning.
Practical knowledge of behavioral science principles corresponding to customer engagement strategies.
A proactive and collaborative mindset, focusing on problem-solving and personal growth.
Further advantageous qualifications include:
A Bachelor's degree or relevant practical experience (a degree is preferred but not required).
Familiarity with tools such as Confluence, Jira, Figma, Aurelius, and Tableau.
Experience with Customer Data Platforms (CDPs) or CRM tools (e.g., Teradata, Redpoint, Braze).
Prior collaboration with communication delivery teams for effective execution.
This is a full-time position based in the United States, with a salary range of $108,400 to $180,600 annually, depending on experience and local considerations. The role also provides eligibility for an annual bonus plan.
Upon employment, Cigna offers a comprehensive suite of benefits aimed at focusing on the holistic health of employees. Benefits include:
Medical, Vision, and Dental Insurance starting from day one.
Well-being and behavioral health programs.
A 401(k) retirement plan.
Life insurance coverage paid by the company.
Tuition reimbursement available for continuing education.
A minimum of 18 days of paid time off in addition to paid holidays.
Cigna is dedicated to fostering a workspace that promotes inclusion, diversity, and equal opportunity. They consider qualified applicants without regard to race, color, age, disability, gender identity, or any other characteristic protected by law.
The role of Customer Engagement Strategist at The Cigna Group combines strategic thinking with execution to maximize engagement and health outcomes. Candidates who thrive in an agile environment, possess strong communication skills, and have a data-informed approach to strategy will find themselves well-suited for this role at a company dedicated to improving lives.
This job offer was originally published on himalayas.app
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