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The role of Customer Marketing Lead at Givebutter offers an exciting opportunity for marketing enthusiasts passionate about enhancing customer experiences. As a key player in this position, you will lead the development and execution of data-driven marketing strategies that nurture customer engagement and satisfaction throughout their journey with the product. Your efforts will directly impact product adoption rates and customer retention, making this role critical within the organization.
As a Customer Marketing Lead, you will be expected to carry out a range of responsibilities that are vital for success:
Develop and Implement Lifecycle Marketing Strategies: Your primary focus will involve creating and executing comprehensive marketing strategies that engage customers and promote product adoption through various touchpoints, such as emails and campaigns.
Manage Multi-Channel Campaigns: Craft and oversee multi-channel campaigns aimed at key customer personas, focusing on increasing the adoption of new products and enhancing awareness of various use cases that contribute to customer outcomes.
Oversee Paid Media Campaigns: You will take charge of paid media campaigns targeted at current customers. This includes managing the campaigns from commencement to conclusion and controlling the Customer Acquisition Cost (CAC) metric.
Automated Email Marketing: Design and supervise automated email marketing initiatives that guide prospects through the sales funnel, thereby enhancing onboarding processes, upselling opportunities, and customer re-engagement.
Data Analysis: Analyze customer behaviors and data to identify opportunities for personalized messaging and segmentation. Your findings will be instrumental in developing communications that meet specific customer needs.
Team Management and Feedback: In this role, you will be responsible for overseeing and providing constructive feedback to members of the Customer Marketing team, fostering a collaborative environment focused on performance.
To be successful in this role, candidates should possess:
Experience: Between 4-6 years in lifecycle, retention, or email marketing with an emphasis on optimizing the customer journey.
Team Management: At least 2-3 years of experience in managing and hiring individuals for marketing teams, which will require strong interpersonal skills.
Campaign Management: Proven track record of managing and reporting on paid social and display campaigns across platforms like LinkedIn and Meta.
Data-Driven Decision Making: An analytical mindset is essential for interpreting data and making informed decisions that enhance campaign performance using methods like A/B testing and segmentation.
CRM Familiarity: Familiarity with CRM and Marketing Automation platforms such as Hubspot, Intercom, and Salesforce, as well as data visualization tools like HEX and Tableau.
Project Management: Strong project management capability to juggle multiple initiatives simultaneously, ensuring timely delivery to meet deadlines.
Interpersonal Skills: Excellent verbal and written communication abilities, enabling effective collaboration with cross-functional teams.
Givebutter offers an array of attractive benefits designed to support and empower employees:
Remote Work: The opportunity to work from anywhere within the United States.
Health Coverage: Comprehensive Medical, Dental, and Vision insurance fully covered for employees, along with options for HSA and FSA accounts.
Mental Health Support: Access to TalkSpace membership included with health plans.
Retirement Plan: A 401k retirement account with a company match expected to commence in April 2025.
Flexible PTO: An uncapped vacation policy allowing for flexibility and encouraging time off.
Parental Leave: 12 weeks of paid parental leave for both primary and secondary caregivers.
Home Office Stipend: Company-sponsored expenses aimed at upgrading home office setups, covering high-quality laptops, monitors, and modern technology.
Charitable Giving Encouragement: Employees are motivated to donate up to $50/month to verified non-profit organizations using Givebutter.
Professional Development Opportunities: The company provides reimbursement for learning and development initiatives.
For this position, the base salary is estimated to be in the range of $100K – $110K, coupled with potential bonuses and equity offers. This compensation package reflects the importance of the role and aims to attract skilled candidates.
If you are a customer-obsessed professional eager to employ analytical skills and strategic thinking to make a real impact, this position at Givebutter may be an ideal fit. This role not only offers a competitive salary and benefits but also presents a chance to contribute meaningfully in a mission-driven environment focused on enhancing customer experiences.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.