Customer Marketing Manager

Related keywords: remote job dallasmarketing manager remote jobcustomer success manager remote job

Company Overview

PayNearMe is a forward-thinking company dedicated to simplifying the payment process for businesses and their customers. With a mission focused on innovation, the company leverages its industry-leading platform, PayXM, to ensure a seamless payment experience that enhances customer satisfaction while driving profits for non-commerce businesses. The organization has grown rapidly since its inception and has hundreds of employees across several locations, including Silicon Valley, Dallas, TX, and Holmdel, NJ. Following a successful $50 million Series E funding round in September 2025, they are poised for significant growth.

Position Overview

The role of the Customer Marketing Manager is designed to create strategies that engage, retain, and foster growth within PayNearMe's existing clientele. This critical position sits close to various functional areas, such as product marketing, customer success, and sales. The ideal candidate must be both a strategic thinker and hands-on, capable of executing marketing strategies and measuring outcomes effectively.

Responsibilities of the Role

1. Client Engagement & Retention: The manager will design targeted marketing programs aimed at enhancing client engagement, promoting product adoption, and improving retention. They will create segmented communication strategies tailored to client needs based on their lifecycle stage, vertical sector, and product utilization. Developing educational content such as success stories, webinars, and newsletters will be crucial to showcasing the value provided by PayNearMe's services.

2. Expansion & Growth: The selected candidate will partner with both sales and customer success teams to identify opportunities for upselling and cross-selling. Additionally, they will manage nurturing campaigns to facilitate expansion discussions and create reference programs that turn satisfied clients into brand advocates.

3. Measurement & Optimization: Defining success metrics is paramount for the manager in tracking the effectiveness of client marketing programs. This includes identifying friction points in the customer journey and developing strategies to alleviate these challenges by analyzing engagement data.

4. Cross-Functional Partnership: Collaboration will be necessary with several internal stakeholders. The Customer Marketing Manager will closely partner with Product Marketing to effectively translate product positioning into client communications. They will also work with Product Operations to utilize metrics and insights to guide marketing strategies.

   

Required Skills and Qualifications

To be considered for this position, candidates must have:

• 4-6 years of experience in B2B marketing, ideally with a focus on client/customer marketing for at least two years.
• A proven track record of successfully executing multi-channel marketing programs that yield measurable business outcomes.
• Strong analytical skills with a background in data-driven decision making and strategy formulation.
• Excellent communication skills, both written and verbal, with the ability to create compelling narratives.
• Familiarity with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems like Salesforce.
• A proactive approach with the capacity to manage multiple projects simultaneously and bring initiatives to completion.
• An ability to work effectively across diverse teams, including product, marketing, and operations departments, to achieve results.

Compensation and Benefits

PayNearMe offers a competitive compensation package, including:

• A base salary range from $130,000 to $145,000, reflecting the employee's experience and qualifications.
• 100% remote work opportunity within the United States.
• A communication stipend of $50 monthly for phone and internet costs.
• Stipends to enhance the work-from-home setup, including $250 for setup improvements and reimbursements for peripheral equipment like monitors, keyboards, and mice.
• Comprehensive medical benefits covering vision and dental at 100% for employees, along with company-sponsored life and disability insurance.
• Flexible Time Off policies, allowing employees to take about 3-4 weeks off annually, plus 13 holidays and Volunteer Time Off.
• Regular in-person team meet-ups that are company-funded, fostering team bonding.

Conclusion

In conclusion, the Customer Marketing Manager role at PayNearMe offers an exciting opportunity for candidates to integrate strategic marketing efforts aimed at retaining and engaging a diverse clientele. Applicants who are innovative, analytical, and possess strong communication skills will thrive in this environment. The comprehensive benefits package, along with a flexible work culture, enhances the appeal for potential job seekers eager to grow in a fast-paced tech-driven organization. PayNearMe celebrates diversity and encourages applicants from all backgrounds to apply.

This job offer was originally published on jobicy.com