Customer Marketing Manager

Related keywords: marketing manager remote jobdigital marketing remote jobcustomer success manager remote job

Company Overview

Pindrop is a cutting-edge technology company that specializes in identity trust solutions, commonly designed for a digital landscape inundated with AI-driven fraud and deepfake technology. They provide real-time identity verification and deepfake detection services that are essential for securing high-risk customer interactions, particularly for major U.S. banks and insurance companies. Pindrop’s services are built on advanced models that have been trained on over 1.5 billion interactions yearly and protected by more than 300 patents. Their recognition includes accolades such as being named one of TIME's Best Inventions and receiving Inc.’s award for Best in Business for Innovation.

Position Overview

The Customer Marketing Manager plays a crucial role within Pindrop, focusing on the company's customer advocacy, reference, and lifecycle programs. The primary objective of this position is to drive retention, expansion, and revenue influence, acting as a bridge between the Marketing, Sales, Customer Success, and Product teams. The role calls for a proactive approach to harness customer stories and data to enhance customer engagement, promoting the Pindrop brand through satisfied customers.

Key Responsibilities

The responsibilities of the Customer Marketing Manager include:

• Customer Advocacy and References: Developing and managing a structured advocacy program that ensures the Sales team has access to reference customers across various segments. This involves maintaining a robust pipeline of case studies, testimonials, and reviews.

• Content Creation: Producing high-quality customer stories, case studies, one-pagers, and video scripts, while utilizing AI tools to streamline content production.

• Lifecycle and Adoption Programs: Designing campaigns aimed at ensuring customers derive maximum value from Pindrop, including onboarding campaigns, feature adoption nudges, and lifecycle communications that drive retention and expansion.

• Community Building: Orchestrating consumer events and community engagement efforts. This includes owning Pindrop’s annual customer conference (CFX) and driving smaller, recurring events to maintain customer relationships.

• Measurement and Insights: Defining KPIs for advocacy and engagement programs, building dashboards for performance tracking, and employing AI tools for advanced insights and reporting.

Required Skills and Qualifications

Candidates seeking this position should possess the following skills and qualifications:

• A minimum of 4+ years experience in B2B SaaS or enterprise software marketing, particularly with a focus on customer marketing and advocacy.
• A proven track record of developing advocacy programs that demonstrate measurable success in areas like retention and sales velocity.
• Hands-on experience using marketing automation and CRM systems such as Marketo, HubSpot, or Salesforce.
• Familiarity and regular use of generative AI tools (e.g., Claude, ChatGPT) to enhance work output.
• Experience with advocacy and review platforms (e.g., G2, TrustRadius).
• Strong communication and relational skills, capable of building trust with both customers and stakeholders.

Nice to Have:

• A background in cybersecurity, fraud detection, or AI/ML products can be advantageous.
• Experience in managing large-scale customer events and analytics tools for program performance measurement would also be beneficial.

Salary and Benefits

The position offers a competitive salary ranging from $95,000 to $120,000 USD, depending on experience and skills. Additionally, Pindrop provides an attractive benefits package that includes:

• Unlimited Paid Time Off (PTO)
• Competitive health and welfare plans, including employer-paid options
• Contributions to Health Savings Accounts (HSA)
• Employer-provided life and disability coverage, with extra supplemental options available
• Paid parental leave equal for all parents
• Home office allowances and monthly stipends for phone and internet
• A remote-first environment with flexible working hours
• Opportunities for professional development and learning
• A 401(k) retirement plan with competitive matching

Work Environment

Pindrop ensures that employees thrive in a collaborative environment devoid of bureaucratic constraints. The flat organizational structure allows for direct access to leadership and encourages innovative thinking. Employees are expected to take ownership of their responsibilities, delivering results in a manner that supports the company’s objectives.

Conclusion

The Customer Marketing Manager position at Pindrop offers a unique opportunity for individuals committed to enhancing customer satisfaction and engagement within a technologically advanced environment. With an emphasis on collaboration, creativity, and customer connection, aspiring candidates will find this position both challenging and rewarding while still offering a supportive company culture. The firm's commitment to utilizing artificial intelligence responsibly to enhance their services presents a forward-thinking aspect that aligns well with contemporary business practices.

This job offer was originally published on jobicy.com