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Wrapbook is a technology-driven platform that simplifies production payroll and accounting, enhancing efficiency and security while providing a unified payroll solution. It serves production teams by connecting various stakeholders, including production personnel and accountants, in a seamless manner, allowing them to manage payroll, track expenses, and access data insights efficiently.
Founded to transform the production payroll landscape, Wrapbook has gained significant traction in the industry, trusted by both small and large companies. With a workforce exceeding 250 people, Wrapbook employs a diverse team of professionals from notable companies and organizations, including SAG-AFTRA, DGA, and Amazon. Their robust financial backing, which includes investments from Andreessen Horowitz and others, also amplifies their capability to innovate and lead in the payroll sector.
Wrapbook is seeking a Senior Customer Marketing Manager to shape and build this critical function from the ground up. This role is pivotal, laying the foundation for customer engagement strategies that will enhance the customer experience from their initial login through long-term advocacy. It's a high-impact position that reports directly to executive leadership and requires collaboration across multiple departments.
The Senior Customer Marketing Manager will:
Establish the Customer Marketing Function: Define strategies and operational models for customer marketing, focusing on the full customer lifecycle.
Community & Customer Engagement: Design and implement community engagement strategies for core audiences including finance executives and production accountants. This includes managing and cultivating a Customer Advisory Board for feedback and partnerships.
Cross-Functional Collaboration: Work closely with the product, product marketing, and client operations teams to align customer marketing initiatives with overarching business goals and product strategies.
Customer Communications: Take charge of key communication channels, guiding customers through onboarding, renewal, and advocacy stages.
Automation, AI & Operational Excellence: Collaborate with the AI leader to identify automation opportunities that enhance workflow and execution in customer marketing, ensuring quality and speed in generating insights.
The ideal candidate for this position should have:
A minimum of 7 years of experience in customer marketing or lifecycle marketing, with proven skills in building or significantly enhancing a customer marketing function.
In-depth knowledge of lifecycle marketing strategies, including journey mapping and multi-channel campaign execution.
Hands-on experience with customer communication platforms and marketing automation tools.
Ability to run a structured Customer Advisory Board or similar engagement programs.
A data-driven approach to defining success metrics and analyzing performance.
Experience utilizing AI tools for research and customer insight workflows.
Strong written communication skills with a sharp editorial instinct to connect with customers effectively.
Familiarity with the media production and gig economy industries would be considered a plus.
Experience engaging with operations-heavy customer personas such as accountants and production coordinators.
A background in community building or managing customer advocacy initiatives.
Wrapbook is committed to providing competitive salaries and comprehensive benefits packages for its employees. Specifically, benefits for the Senior Customer Marketing Manager include:
Unlimited Paid Time Off to encourage work-life balance.
The flexibility to work from anywhere in Canada and the USA.
Health and Dental Benefits to ensure the well-being of employees.
Financial support for home office setup, up to $1,500 USD or $2,025 CAD.
Retirement matching contributions, offering up to 2% in RRSP/401K.
Opportunities for learning and development to advance professional growth.
Contribution towards internet or cell phone service, up to $50 USD or $67.50 CAD.
Wrapbook values creativity and innovation in its operations, promoting a culture that prioritizes inclusivity and safety. The company is dedicated to providing a harassment- and discrimination-free workplace while fostering an environment where all employees, irrespective of their backgrounds, can thrive.
Candidates seeking to join Wrapbook in the Senior Customer Marketing Manager role are encouraged to apply online. The process is designed to be straightforward, ensuring a member of the Talent team will reach out to promising applicants promptly.
Wrapbook is looking for a strategic thinker who can bring a builder's mentality to this role. If you're passionate about customer engagement and experience in the marketing field, consider applying and contributing to a company that values creativity and problem-solving.
This job offer was originally published on jobicy.com
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