Customer Marketing Manager

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Overview of the Position

The role of Customer Marketing Manager at Workleap offers an exciting opportunity for marketing professionals who thrive on creating substantial growth in existing customer bases. This position resides within the marketing department of Workleap, which is a tech company based in Montreal, Canada, established in 2006. The company is known for its products that significantly enhance employee experience, particularly its HR platform and migration solutions for Microsoft 365.

Company Description

Workleap is committed to developing simple yet impactful products that cater to the needs of users. Their flagship products include Workleap Agent, which focuses on enhancing leadership within HR departments, and ShareGate, noted as a leading solution for Microsoft 365 transitions. With a track record of supporting over 15,000 companies globally, Workleap is passionate about innovation and effective customer engagement.

Role and Responsibilities

The Customer Marketing Manager is expected to transform the existing customer base into avenues for growth. This implies developing retention strategies, upselling, and enhancing product utilization among current users. The successful candidate will lead customer marketing initiatives from inception through to completion, demonstrating both strategic and execution capacity.

Key responsibilities include:

• Driving customer marketing initiatives: This encompasses end-to-end management of campaigns, identifying high-value customer segments, and launching effective communication strategies.
• Developing messaging and positioning: The role requires a keen focus on enhancing user awareness and engagement, especially around new features of Workleap’s products.
• Building a content engine: This involves generating customer-centric stories that feed into broader marketing and organizational narratives.
• Collaborating across departments: You will need to work closely with Customer Success and Sales teams to identify customer needs, expansion opportunities, and address retention challenges.
• Executing engagement programs: This includes utilizing various channels like email, webinars, and in-product notifications to enhance customer relationships and encourage advocacy.

Required Skills and Experience

To be considered for this role, several skills and experiences are essential:

• A minimum of four years in customer marketing, product marketing, or a related role within SaaS or tech environments.
• Proven history of translating product positioning into effective marketing messages and campaigns targeted at distinct audiences.
• Experience in running comprehensive marketing programs, overseeing everything from initial concepts through to execution and analysis.
• Proficiency in data analysis for audience segmentation and marketing program evaluation.
• Hands-on experience with HubSpot or a similar CRM tool for marketing automation and tracking.
• Strong interpersonal skills to manage multiple projects and work cross-functionally.
• Familiarity with incorporating AI technologies into marketing practices to optimize output and creativity.

Salary and Benefits

The role comes with a competitive base salary ranging between $85,000 to $105,000 CAD, reflective of Workleap’s pay scale tailored to local market conditions. Additional benefits include:

• Annual performance-based bonus programs.
• Long-term incentive programs allowing employees to share in the company’s growth.
• Comprehensive health insurances, including family coverage and telemedicine options.
• A flexible vacation policy that promotes employee well-being.
• Opportunities for remote work with occasional gatherings in their Montreal office for team cohesion.
• Access to tools and resources that support career growth and wellness, including annual wellness budgets.

Company Culture and Work Environment

Workleap fosters a culture that values speed, autonomy, and collective ownership within the marketing team. Employees are encouraged to take initiative and collaborate across various functions within the company. The environment prioritizes responsiveness and adaptability, aligning with Workleap's goal to enhance customer product experiences through innovation. If you thrive in dynamic settings and tend to push boundaries in your approach to marketing strategies, this position may align well with your career goals.

Application Process

The hiring process at Workleap emphasizes clarity and inclusivity. After an initial conversation with a recruiter, candidates will go through interviews and practical assessments that focus on their real-world applications of marketing principles. Given Workleap's commitment to a transparent hiring process, candidates reviewing this offer should feel assured that they will be judged on merit and fit rather than merely credentials.

Conclusion

The Customer Marketing Manager position at Workleap presents a unique chance for a dedicated marketing professional to shape customer engagement significantly. With a clear path for professional development, competitive compensation, and a supportive work culture geared towards innovation, this role is a compelling opportunity for anyone looking to make a tangible impact in their career.

This job offer was originally published on jobicy.com