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Data Ladder is positioned as a leading provider of data quality solutions, specializing in data matching, cleansing, and preparation. The company focuses on empowering businesses to harness high-quality, accurate data to make smarter decisions. Their ongoing mission is to facilitate data-driven transformation across various industries worldwide. In light of their growth and innovation, Data Ladder is looking to bring on a Head of Marketing, who will shape their strategic approach to marketing globally. This role is especially appealing for candidates eager to work in a fully remote environment, welcoming talent from all around the globe.
As the Head of Marketing, the selected individual will be instrumental in leading and expanding the marketing team within Data Ladder. The position is pivotal in driving organic growth, enhancing the company's marketing initiatives, and establishing Data Ladder as a thought leader in the realm of data solutions. This role entails guiding multiple strategies, including organic search, content marketing, account-based marketing, and strategic partnerships.
Organic Search and SEO: The candidate will be responsible for owning and leading SEO strategies to enhance organic traffic and engagement. This involves collaboration with cross-functional teams to optimize the website and enhance content quality along with a solid keyword strategy. Additionally, the individual must track, analyze, and seek improvements for search rankings and conversion rates for relevant keywords.
Content Marketing: Developing a compelling and educational content strategy is crucial to solidifying Data Ladder’s role as an industry leader. The Head of Marketing will oversee the creation of varied content formats like blog posts, whitepapers, case studies, videos, and webinars while managing third-party contributors to ensure quality and brand alignment.
Account-Based Marketing (ABM): The candidate will design and execute ABM campaigns that target high-value accounts across diverse industries. Collaboration with sales teams to define target accounts and customize content will be essential to improve lead quality and conversion rates. Tracking the effectiveness of ABM programs will ensure campaigns are refined based on performance data.
Email Marketing: Building and managing email marketing campaigns is vital to nurture leads and support product adoption. The successful candidate will segment audiences and personalize email journeys, utilizing data insights to optimize performance and engagement.
Strategic Partnerships: An essential part of the role involves identifying and cultivating partnerships with system integrators and software resellers to expand Data Ladder’s reach and solutions. Measuring the effectiveness of these alliances in terms of lead generation and brand awareness is crucial for overall strategy.
Candidates are expected to bring significant expertise in B2B SaaS marketing with a minimum of 8 years of experience. This should include a strong focus on organic growth, SEO, content marketing, and partner marketing. Specific expertise includes:
While the specific salary for the Head of Marketing role has not been disclosed in the information provided, candidates are encouraged to approach data-driven discussions regarding compensation based upon their qualifications and experiences during the interview. To apply for this role, interested candidates should create a 60-second video via Loom that highlights why they are an ideal fit for the position. This video should be included with their resume and submitted via email to the provided hr email address. It is paramount to follow application instructions carefully; any application that does not meet the specified submission criteria will be automatically disqualified.
Data Ladder prides itself on being an environment that values inclusivity, authenticity, and a commitment to excellence. The company offers opportunities for individuals to make a lasting impact in a fast-growing tech organization focused on shaping the future of data quality. Moreover, Data Ladder emphasizes a commitment to Equal Opportunity Employment, encouraging applicants from all backgrounds and experiences to apply, thereby fostering a diverse and inclusive workplace culture.
This job offer was originally published on weworkremotely.com
January 16, 2025
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