Related keywords: social media marketing remote jobsocial media manager remote jobsocial media remote job
The position of Digital Content & Social Marketing Manager at ASP focuses on developing a strategic approach to digital marketing and social media engagement. The manager will own the content engine and is tasked with transforming internal initiatives, sales insights, and company expertise into compelling external content. This role's primary goal is to enhance brand awareness, drive engagement, and spur business growth.
The responsibilities associated with this role primarily revolve around content strategy, execution, and performance tracking. Below is a list of major tasks that the manager will perform:
Develop and manage a monthly editorial content calendar aligned with business priorities.
Translate internal initiatives (sales, product, events) into external-facing content.
Create high-quality written content, which includes but is not limited to social posts, campaign messaging, and thought leadership.
Support the localization of global initiatives and align with category managers to create and drive a 360 integrated marketing plan.
Optimize digital campaign content across various channels such as LinkedIn, web, email, and paid social.
Conduct A/B testing of content messaging to determine the most effective representations of products and brands.
Monitor performance metrics and report results according to Fortive standards (DVM).
The manager will also be responsible for owning and managing all company social media channels, particularly on LinkedIn. Specific tasks assigned in this area include:
Planning, scheduling, and publishing consistent, quality content.
Monitoring social media performance and optimizing based on engagement and results.
Reporting lead capture data from trade shows as well as managing pre and post-event emails related to tradeshows.
The position requires effective collaboration with various internal stakeholders. Major partnerships identified include:
Sales teams Marketing teams Cross-functional teams Identifying customer insights and content opportunities are key elements of this collaboration.
The Digital Content Social Marketing Manager will also work with freelance designers to fulfill content needs, such as:
Creating ads, one-pagers, and social graphics.
Maintaining templates for efficient content production.
Ensuring brand consistency across materials and adherence to compliance and regulatory rules.
Part of the role requires tracking key performance metrics such as engagement, content output, and campaign performance. Key practices in this area include:
Providing insights and recommendations for continuous improvement.
Maintaining digital asset libraries and organizing files for scalable creative development.
Candidates should possess:
A Bachelor's degree in Graphic Design or a related field, or equivalent experience.
2-6 years of experience in content marketing, social media, or marketing communications. Having experience in B2B or corporate marketing environments is a preference.
Strong skills in writing, storytelling, strategic planning, and project management are essential. Furthermore, familiarity with marketing analytics, social media analytics tools, and basic design skills is ideal.
In addition to required education and experience, some preferred qualifications that can benefit job seekers include:
Experience in supporting sales enablement or events/tradeshows.
Basic skills in design tools such as Canva, Adobe Express, project management tools, Excel, and Word.
Experience managing freelancers and external vendors, along with leadership skills.
The performance of the Digital Content & Social Marketing Manager will be evaluated based on:
Consistent and high-quality content output.
Growth in social media engagement and presence.
Improved alignment between marketing, sales, and leadership teams.
Efficient management of freelance resources for design.
Contribution to pipeline and brand visibility.
Although the role is primarily remote, the individual may need to travel 10-20%. While working remotely, responsibilities will include sitting for up to 90% of the time and engaging in regular video conferencing and virtual collaboration. The company emphasizes environmental health and safety and expects all employees to adhere to safety protocols and report on associated metrics.
This position offers an exciting opportunity for a strategic leader in digital content and social marketing. With the potential for a significant impact on company growth through the cultivation of brand identity and audience engagement, this role is tailored for those who thrive under the challenges of the digital marketing landscape. High performers in this role will facilitate the cross-functional integration of sales insight and marketing effort to sustain both the company's reputation and expansion plans. Job seekers who can demonstrate strategic and creative thinking, in conjunction with relevant experience and educational background, may find this role particularly rewarding.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
