Digital Copywriter

Company Overview

Montu is recognized as Australia’s largest healthtech business, dedicated to the realm of alternative healthcare since its establishment in 2019. As a pioneering entity in this industry, Montu strives to improve healthcare access for patients, doctors, and pharmacies through various initiatives and services. It operates the Alternaleaf clinic, offers crucial healthcare education to clinicians via its SAGED platform, and provides dispensing solutions across Australia through Leafio. Additionally, Montu holds a significant position within the Cannabis Council Australia, a non-profit advocacy organization aimed at effecting legislative changes in the healthcare landscape. Within a short span, Montu has achieved remarkable growth, making it one of the fastest-growing tech companies in the nation, as evidenced by its rankings in the Deloitte TechFast 50 for two consecutive years.

Job Description

The position advertised is for a Digital Copywriter, a critical role within Montu’s dynamic and fast-paced B2C Marketing team. The candidate will focus on creating persuasive, user-oriented digital content that effectively converts audience engagement into tangible results. The role heavily emphasizes content creation for multiple channels, including social media, performance marketing, and the company’s website. The ideal applicant must embody a strategic and conceptual mindset, adept at merging creativity with conversion techniques. Important to note is the requirement for candidates to showcase a portfolio that reflects their proficiency in various writing formats, including ad copy, social media messaging, email marketing (eDMs), and website content.

Responsibilities

The expectations for this position encompass several significant facets:

• Performance and Website Copy
  • Development of high-converting copy for performance campaigns on platforms like Meta, Google Ads, TikTok, and YouTube.
  • Ownership of website content aimed at enhancing user experiences and boosting conversion rates through effective copywriting.
  • Execution of A/B testing and modifications based on performance analytics.
  • Collaboration across various teams (product, growth, design, performance marketing) to provide a seamless user journey.
  • Crafting compelling product descriptions that highlight innovations, key unique selling propositions (USPs), and detailed technical specifications.
  • Creation of long-form, research-driven content geared towards organic visibility.

• Brand Content and Strategy

  
  • Establishment of consistent, on-brand messaging across multiple marketing platforms.
  • Conceptualizing content for social campaigns and B2C brand web presence.
  • Utilizing patient insights (from interviews, reviews, and research) to construct persuasive narratives tailored for all marketing channels.
  • Supporting promotional efforts through creative writing that enhances brand image and initiatives.

• Objectives and Key Results (OKRs)

  • Achieving personal and team-based objectives and performance metrics, including improvements in conversion rates, engagement rates, and organic traffic growth.

Qualifications

Candidates must meet several skill requirements to qualify for this position:

• A minimum of 5 years of experience in writing digital-first, conversion-focused content, ideally from an agency context.
• Familiarity with the healthcare sector or experience in a regulated environment is highly advantageous.
• Proven ability in crafting UX-based writing that simplifies user interactions.
• A portfolio demonstrating capabilities across various write-ups, including both short and long forms, social media posts, and email marketing.
• A natural flair for creativity and storytelling adaptable to various tones and targets.
• A strong understanding of content metrics and foundational testing frameworks.

Work Environment and Benefits

This role offers a fully remote work arrangement based in Australia, including access to co-working spaces in major cities such as Sydney, Melbourne, and Brisbane. The work culture at Montu is described as fast-paced and results-focused, valuing innovation and personal growth. Additional benefits include:

• Opportunities for continuous development through SAGED courses and the Greenhouse learning platform.
• Discounts from over 450 retailers via the company’s rewards scheme.
• A comprehensive work-from-home setup with allowances for office equipment.
• Mental health wellness support through their dedicated platform, Unmind.
• Up to 8 weeks of paid parental leave and other employee recognition incentives.

Candidates who seek to join Montu will become instrumental in shaping future healthcare narratives in Australia, directly impacting patient outcomes and experiences through effective digital communication.

This job offer was originally published on jobicy.com