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Nabu Casa is at the forefront of the smart home revolution, being the driving force behind Home Assistant, the world's largest free and open-source smart home platform. Founded in 2018 by the project’s original contributors, Nabu Casa has positioned itself to ensure sustainability and prevent burnout in the open-source community. The company operates on values of privacy, choice, and sustainability, ensuring these principles shape its architecture and community ethos. Nabu Casa is fully profitable and operates without external investors. Its revenue comes exclusively from customer subscriptions and hardware sales.
The position being offered is for a Digital Marketing Manager. This role is crucial as it focuses on enhancing Nabu Casa's digital presence and marketing effectiveness. The successful candidate will be tasked with managing and optimizing various digital channels, ensuring each marketing effort positively impacts the company’s growth and engagement strategies.
Ownership of Digital Channels: The candidate will be responsible for the performance of Nabu Casa's digital channels including its website, email marketing, SEO, social media, and paid advertising. This responsibility involves setting clear targets for reach, conversion, and subscriber growth.
Campaign Planning and Execution: The role requires planning and executing digital campaigns from beginning to end. This includes creative development and post-campaign analysis while aligning these efforts with product launches and commercial priorities.
SEO and Organic Growth: Another important aspect is improving the company’s organic search presence through effective content strategy and on-site SEO, with the aim of reducing dependence on paid traffic over time.
Email Marketing Management: The manager will handle email marketing campaigns aimed at Nabu Casa Cloud subscribers, focusing on lifecycle flows, release announcements, and re-engagement strategies while tracking significant metrics.
Budget Management: The position includes oversight of paid digital spending and ROI across various channels, necessitating careful budget allocation and optimization to ensure efficiency.
Performance Reporting: Weekly reporting on digital performance is integral, along with developing a clear perspective on future priorities.
Community Engagement: The manager must grow and engage with the communities where their users belong—such as forums, Reddit, and YouTube—related to Home Assistant and broader open-source and smart home discussions.
New Growth Testing: Lastly, the role involves experimenting with new growth strategies like affiliate marketing, referrals, and influencers, maintaining structured documentation of results and insights.
Potential candidates must demonstrate specific skill sets:
Proven experience in managing digital marketing channels—including SEO, email marketing, paid social/search, and content strategies—with a focus on performance rather than just supporting roles.
The ability to analyze and interpret analytical data is crucial. Candidates should be comfortable building dashboards that can highlight funnel performance without heavy reliance on a data team.
Strong copywriting skills are required, particularly for digital platforms, and candidates should be adept at writing for a technically literate audience while honoring their intelligence.
Familiarity with marketing automation tools such as MailChimp or HubSpot is preferred, as is a level of autonomy that allows for self-direction in prioritizing tasks.
While not mandatory, the following would be advantageous:
Experience with marketing technical or developer-adjacent products, familiarity with the Home Assistant ecosystem, or some history in smart home marketing would be ideal.
Previous work experience in a small, remote-first team that requires end-to-end ownership of functions would also be beneficial.
The job is a full-time role with a commitment of 40 hours a week, featuring the flexibility of remote work without a strict schedule, allowing for at least three hours of daily overlap among team members for communication.
Salary will align with the 75th percentile for the role based on market rates and the candidate's experience. The rough annual compensation for various locations includes:
These figures can be adjusted based on the candidate’s individual qualifications and experience.
Nabu Casa offers a comprehensive benefits package that includes:
Five weeks (25 days) of paid time off.
Fourteen days of paid sick leave.
Up to six weeks of paid parental leave, plus another six weeks unpaid if needed.
A work hardware budget at start, which may be kept for personal use after three years.
An annual smart home budget to stay updated with the latest technological advances.
An education budget aimed at professional development and skills upgrading.
An annual performance bonus based on the company’s success and performance metrics.
Contribution towards the employee's internet expenses at their home workspace.
Work-life balance initiatives such as a remote work structure that allows for personal project time every two weeks.
The hiring process at Nabu Casa consists of several steps:
This job offer was originally published on remoteOK.com
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