Digital Marketing Manager

Related keywords: personal assistant remote jobsocial media marketing remote jobemail marketing remote job

Overview

Nabu Casa, the company behind Home Assistant, the largest open-source smart home platform globally, is looking for a digital marketing manager. Established in 2018, Nabu Casa aims to sustain the Home Assistant project while promoting privacy, choice, and sustainability. They have become the official provider of Home Assistant products and affordable services and are financially independent, funded solely through subscriptions and product sales.

Role Introduction

The role of Digital Marketing Manager at Nabu Casa is a hands-on position that demands ownership over how the company is presented online. The individual is expected to be execution-focused and capable of planning and shipping marketing campaigns that effectively expand the company’s organic reach. This role requires proactively driving initiatives rather than waiting for briefs from the Product Marketing Manager. The target audience is technically skilled and community-oriented, requiring a candidate who can engage without oversimplifying the content.

Responsibilities

Candidates for this role will be responsible for various tasks, including:

• Owning digital channel performance: This includes managing the website, email, SEO, paid advertisements, and social media with specific targets for reach, conversion, and subscriber growth.

• Planning and executing digital campaigns: From the initial brief through to creative design and post-campaign analysis, aligning with product launches and commercial aims.

• Building and enhancing organic search presence: The candidate will develop a content strategy and work on on-site SEO to minimize reliance on paid promotions over time.

• Running email marketing: Managing the lifecycle emails for subscribers, which include release announcements and re-engagement, while monitoring crucial metrics.

• Managing paid advertisements: Overseeing digital spending and ensuring a solid return on investment through effective budget allocation and optimization.

• Community engagement: Growing and interacting with communities where their users are present, such as Home Assistant forums, Reddit, and YouTube, along with related open-source and smart home platforms.

• Testing new growth strategies: Such as affiliate programs, referrals, and influencer collaborations, involving structured experiments that yield actionable insights.

Required Skills

To excel in this position, candidates should possess the following qualifications:

• Practical experience in managing digital channels like SEO, email campaigns, paid social/search, and content marketing, along with performance metrics tracking.

• Analytical proficiency: Comfortable with data analysis, dashboard creation and interpretation of funnel data.

• Exceptional copywriting skills: Ability to craft messages for an intelligent audience without condescension.

• Familiarity with marketing tools: Competent in using email marketing automation tools and CRM platforms such as Mailchimp or HubSpot.

  

• Autonomous working style: The capability to identify the next steps without constant guidance.

Ideal Additional Experience

Although not mandatory, the following are considered advantageous:

• Experience in marketing for a technical, developer-focused, or open-source product.

• Familiarity with the Home Assistant ecosystem or the broader smart home industry.

• Experience working in a small, remote-first setting, where responsibilities span complete ownership of marketing functions.

Company Offer

Nabu Casa offers a full-time role with a 40-hour workweek and is flexible since it's a remote job with no fixed working schedule. To aid team communication, they encourage at least three hours of overlap during workdays. The employees report to the VP of Commercial based in Norway.

They prioritize the well-being of their employees with a set of comprehensive benefits that include:

• Paid Time Off: Five weeks (twenty-five days)
• Sick Leave: Fourteen days if local laws classify them as unpaid.
• Parental Leave: Six weeks of paid and an additional six weeks of unpaid parental leave available within the first year after birth.
• Hardware Budget: A budget for work hardware upon initiation, with personal benefits from the equipment after three years.
• Smart Home Budget: An annual budget to remain updated with evolving smart home technologies.
• Education Budget: Annually allocated funds for professional development.
• Performance Bonuses: Yearly bonuses based on company performance.
• Internet Contribution: Coverage for 50% of internet costs associated with home workspace.
• Personal Project Time: One day every two weeks to focus on personal ventures.

Compensation

Nabu Casa strives to provide competitive compensation packages, aiming to match the 75th percentile of roles similar in experience, seniority, and local market. Estimated yearly compensations in primary operating countries (examples include):

• Spain: €73,000
• UK: £81,400
• Italy: €67,100
• Portugal: €64,700
• Compensation rates can be discussed based on individual experience and qualifications during the interview process.

Recruitment Process

The application process for Nabu Casa involves several steps:

1. Apply for the role.
2. Review by the hiring manager.
3. Complete a take-home assignment.
4. Interview with the commercial team.
5. Final interview with the CEO.
6. Offer and onboarding process to join the Nabu Casa team.

This job offer was originally published on remoteOK.com