Digital Marketing Manager

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Overview

Nabu Casa is a prominent organization recognized as the driving force behind Home Assistant, the world's largest free and open-source smart home platform, which is utilized by over two million households. Founded in 2018, Nabu Casa was established by the key contributors and founders of Home Assistant to enhance the project's sustainability and combat team burnout. The organization is grounded on principles of privacy, choice, and sustainability, which resonate in every aspect of its operations.

Position Summary

The organization is currently seeking a Digital Marketing Manager to oversee and enhance Nabu Casa's online presence. This role is characterized as hands-on and execution-focused where the manager will take the lead on planning and shipping digital marketing campaigns. The ideal candidate will collaborate closely with the Product Marketing Manager and is expected to proactively drive the digital marketing agenda rather than passively wait for briefs.

Role Responsibilities

The selected individual will be responsible for managing the performance of Nabu Casa's digital channels which include the website, email marketing, SEO, and both paid and social media. The expectations for this role include:

• Owning digital channel performance with measurable targets for reach, conversion rates, and subscriber growth.
• Planning and executing digital campaigns from conception through to analysis, aligning efforts with product launches and commercial strategies.
• Enhancing organic search presence through effective content strategies and on-site SEO, gradually decreasing reliance on paid traffic.
• Managing email marketing efforts for Nabu Casa Cloud subscribers, executing lifecycle flows, release announcements, and re-engagement initiatives while tracking pertinent metrics.
• Overseeing paid digital marketing efforts to maximize ROI across platforms, rigorously managing the budget.
• Reporting weekly on digital performance with a strategic outlook on prioritization.
• Cultivating and retaining community engagement through platforms like Home Assistant forums, Reddit, and YouTube, and exploring new growth strategies such as affiliate and influencer marketing.

Required Skills

Candidates should possess the following qualifications:

• Hands-on experience in managing various digital marketing channels like SEO, email, and social media with the accountability for performance metrics.
• Proficiency in analytics — the ability to create dashboards, interpret data, and distinguish meaningful insights without depending on a dedicated data team.
• Exceptional copywriting skills for digital media, capable of addressing a technically savvy audience without condescension.
• Familiarity with marketing automation and CRM tools, such as Mailchimp or HubSpot.
• A high degree of autonomy, with the capability to identify next steps independently.

Preferred Skills

Candidates with the following additional qualifications will stand out:

• Experience in marketing a technical or developer-focused product.
• Knowledge of the Home Assistant ecosystem or the broader smart home industry.
• Previous experience working in a small, fully remote team environment where responsibilities are owned end-to-end.

Benefits and Compensation

Nabu Casa offers a fully remote work environment, allowing employees to operate from any location worldwide. This role is a full-time position requiring 40 hours per week. There are no fixed working hours, but the company encourages at least three hours of daily overlap for effective communication.
$key benefits include:

• A generous leave policy with five weeks of paid vacation and fourteen days of paid sick leave.
• Parental leave comprising six weeks paid and six weeks unpaid, to be utilized within the first year after childbirth.
• A budget for necessary work hardware upon commencement, with ownership of equipment after three years of service.
• An annual budget for upgrading smart home devices and a separate education budget for professional development.
• A performance bonus depending on overall company success and a 50% contribution to home internet fees.
• Opportunities to devote one day every fortnight to personal projects.

Compensation Packages

Upon hiring, Nabu Casa aims to offer total compensation that aligns with the 75th percentile for the role’s category, seniority, and local market rates. Compensation ranges based on various countries:

• Spain: €73,000
• Portugal: €64,700
• Italy: €67,100
• UK: £81,400
• Greece: €58,400
• Hungary: 25,700,000 HUF
• Poland: 370,000 PLN
• Romania: 444,000 RON
• (Other countries can be discussed during the interview).
  Note: These figures may fluctuate based on a candidate's experience, qualifications, and availability.

Company Values and Culture

Nabu Casa sets itself apart as a profitable company without external investors; its funding is entirely derived from user subscriptions and purchase transactions. The organization only has to be accountable to its employees and users. Privacy, choice, and sustainability are core principles that guide Nabu Casa's mission and day-to-day operations, contributing to a unique company culture known for prioritizing well-being and community engagement.

Recruitment Process

The hiring process consists of several stages:

• Submitting an application
• Screening phase
• Take-home assignment
• Interviews with the Commercial Team and the CEO
• Job offer

Overall, the Digital Marketing Manager role at Nabu Casa presents a remarkable opportunity for professionals looking to play a vital role in a growing remote organization that values both professional and personal growth.

This job offer was originally published on remoteOK.com