Digital Marketing Manager

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Introduction

Nabu Casa, known for developing Home Assistant, one of the largest free and open-source smart home platforms, is looking to hire a Digital Marketing Manager. Established in 2018 by the founders and core contributors of Home Assistant, Nabu Casa has a strong focus on sustainable growth and community engagement while ensuring user privacy and choices are paramount to its development ethos.

The Role

The Digital Marketing Manager will play an integral role in shaping how Nabu Casa presents itself online. This is a hands-on position that requires a proactive approach to developing and executing marketing campaigns. The selected candidate will manage digital channels such as the website, email marketing, search engine optimization (SEO), and social media while setting clear targets for reach, conversion, and subscriber growth.

A significant aspect of the role involves collaborating with the Product Marketing Manager to ensure there is no waiting for briefs; rather, the Digital Marketing Manager will be expected to drive the agenda. This role expects a level of autonomy, as the target audience consists of technically knowledgeable individuals who appreciate substantial and respectful marketing messaging.

Responsibilities

The responsibilities of the Digital Marketing Manager include:

• Managing Performance: Own the performance of Nabu Casa's digital channels—including website, email, SEO, paid, and social media—while establishing targets for each area.
• Campaign Execution: Plan and execute digital campaigns from brief through to post-campaign analysis, ensuring alignment with product launches and commercial priorities.
• Organic Growth: Build and enhance organic search presence using effective content strategies and SEO practices to rely less on paid traffic.
• Email Marketing: Conduct email marketing initiatives for Nabu Casa Cloud subscribers, manage lifecycle flows, release announcements, re-engagement strategies, and track important metrics.
• Managing Budgets: Own paid digital spending and ensure satisfactory returns on investments across channels, rigorously allocating and optimizing budget use.
• Weekly Reporting: Report on digital performance weekly while providing insights on priorities for future efforts.
• Community Engagement: Grow and engage with Nabu Casa’s presence in user-centered communities such as Home Assistant forums, Reddit, YouTube, and other adjacent spaces in the smart home domain.
• Experimentation: Test new growth opportunities using structured experiments and document learnings to capture new levers for expansion.

Required Skills

Candidates for this position must demonstrate:

• Hands-on Experience: Proven experience in managing digital channels (including SEO, email marketing, paid social, content) with ownership of performance metrics.
• Analytics Fluency: Capable of constructing dashboards, interpreting data sets, and distinguishing relevant metrics without excessive reliance on data teams.
• Strong Copywriting Skills: Aptitude for writing persuasive content suitable for a technically literate audience with no condescension.
• Familiarity with Tools: Experience with marketing automation and CRM tools such as Mailchimp, HubSpot, or similar platforms.
• High Autonomy: The ability to identify upcoming projects or areas of focus independently.

Additional Preferred Qualifications

While not mandatory, the following qualifications are preferred:

• Experience in marketing a technical or developer-oriented open-source product.
• Familiarity with the Home Assistant ecosystem or general smart home technology.
• Experience within a small, remote-first team where ownership of functions is critical.

Employment and Benefits

Nabu Casa operates fully remotely, employing people worldwide without a fixed schedule. However, there is an expectation to maintain at least three hours of overlap during workdays for effective team communication. This full-time position requires a commitment of 40 hours weekly and will require reporting to the Vice President of Commercial Operations based in Norway.

Compensation and Benefits

Nabu Casa ensures all employees receive necessary benefits per their residing country while also providing a minimal standard set of perks, which include:

• 25 days of paid time off annually.
• 14 days of paid sick leave (if applicable based on country laws).
• Six weeks each of paid and unpaid parental leave within the first year of the child's birth.
• A budget for work hardware on commencement, allowing personal use after three years.
• An annual smart home budget for staying updated with new products.
• A yearly education budget for skill development.
• Performance bonuses based on the company's success.
• A 50% contribution towards home internet costs.
• Flexibility to work on personal projects for one day every two weeks.

Salary Estimates

To ensure competitive compensation, Nabu Casa aims to provide salaries in the 75th percentile for the role, reflecting local market rates. The expected compensation within primary operating countries includes:

• Spain: 73,000 EUR
• Portugal: 64,700 EUR
• Italy: 67,100 EUR
• UK: 81,400 GBP
• Greece: 58,400 EUR
• Hungary: 25,700,000 HUF
• Poland: 370,000 PLN
• Romania: 444,000 RON
  Compensation details can also be discussed during the interview process, and adjustments may be made based on the candidate's experience and qualifications.

Conclusion

Nabu Casa promotes a great workplace environment centered around the well-being of people building smart home futures. This role is an ideal opportunity for those looking to leverage their digital marketing skills while contributing to a purpose-driven organization.

This job offer was originally published on remoteOK.com