Digital Marketing Manager

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Overview of Nabu Casa

Nabu Casa is the organization behind Home Assistant, regarded as the world’s largest free and open-source smart home platform. This organization has positively impacted over two million households since its establishment in 2018, driven by founders and core contributors of the Home Assistant project. The mission of Nabu Casa is to ensure the sustainability of the project while prioritizing principles such as privacy, choice, and sustainability in its operations. Unlike many startups, Nabu Casa operates profitably and is free from external investors. Ongoing development of Home Assistant and numerous other open projects is funded directly through subscriptions and sales of Home Assistant products.

Job Role: Digital Marketing Manager

Nabu Casa is seeking to fill the position of Digital Marketing Manager. This hands-on role focuses on managing how Nabu Casa is represented online and ensuring effective digital marketing practices. As a Digital Marketing Manager, responsibilities will involve not just planning campaigns but also executing them and overseeing various digital marketing channels.

Key Responsibilities

The candidate will have the responsibility to:

• Own the performance of Nabu Casa's digital channels, including the website, email marketing, SEO, paid advertising, and social media with defined targets for reach, conversion, and subscriber growth.

• Plan, execute, and analyze digital campaigns end-to-end, ensuring alignment with product launches and commercial priorities.

• Enhance organic search presence through an effective content strategy and on-site SEO to gradually reduce dependency on paid traffic.

• Manage the email marketing efforts aimed at Home Assistant Cloud subscribers, including crafting lifecycle flows, product announcements, and re-engagement initiatives while diligently tracking engaging metrics.

• Direct the budget allocation for paid digital marketing and closely correlate expenditures with ROI, ensuring focused optimization.

• Provide weekly reports on digital performance and present actionable insights for next steps.

• Foster and expand the presence of Nabu Casa within user communities such as Home Assistant forums, Reddit, YouTube, and other open-source or smart home arenas.

• Experiment with new growth strategies like affiliate, referral, and influencer marketing through structured tests and documentation of findings.

Required Skills and Experience

Candidates must possess the following skills:

• Proven hands-on experience with managing digital marketing channels such as SEO, paid search, social media, and content, taking ownership of performance metrics rather than supporting roles.

• Proficiency in analytics, enabling the building of dashboards and interpreting funnel dynamics, distinguishing important signals from less relevant data without needing a data team.

• Exceptional copywriting skills suited for digital platforms, tailoring messages for a technically astute audience without condescension.

  

• Familiarity with marketing automation and CRM tools, like Mailchimp or HubSpot.

• A strong sense of autonomy with the capability to independently identify the next areas for focus.

Additional skills that are advantageous, but not mandatory, include:

• Relevant experience in marketing technical, developer-centric, or open-source products.

• Familiarity with the Home Assistant ecosystem or the broader smart home space.

• Experience working within a small, remote-first organization with full ownership over projects.

Employment Terms

The position is described as full-time, requiring around 40 hours of work each week. Being a fully remote entity, Nabu Casa does not enforce a strict schedule but expects employees to be available for at least three hours of overlap during regular working hours to facilitate team communication. The role reports directly to the VP Commercial, who is based in Norway.

Compensation Package

Nabu Casa strives to offer a competitive compensation package that aligns with the 75th percentile for the given role, seniority, and local market conditions. The expected yearly compensations in various regions are as follows:

• Spain: 73,000 EUR
• Portugal: 64,700 EUR
• Italy: 67,100 EUR
• UK: 81,400 GBP
• Greece: 58,400 EUR
• Hungary: 25,700,000 HUF
• Poland: 370,000 PLN
• Romania: 444,000 RON

Nabu Casa is open to discussing the compensation in the first interview, and adjustments will be made based on the applicant’s experience, qualifications, and work hours.

Benefits Offered

The organization also offers a robust benefits package that includes:

• 25 days of paid leave.
• 14 days of paid sick leave if local laws classify it as unpaid.
• Six weeks of paid and another six weeks of unpaid parental leave within the first year after childbirth.
• A budget for essential work hardware, with an option to retain the equipment after three years.
• An annual budget specifically allocated for smart home products, ensuring employees remain current with innovations in the smart home market.
• A budget dedicated to educational opportunities to foster professional development.
• A yearly performance bonus influenced by company performance.
• A shared contribution towards internet fees for remote workspaces.
• A flexible arrangement allowing one day every two weeks for personal projects.

Recruitment Process

Interested candidates can apply for the role, after which the applications are reviewed by the hiring team. The process involves a take-home assignment followed by a series of interviews, concluding with an offer for successful candidates.

This job offer was originally published on remoteOK.com