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The role of Digital Marketing & SEO Specialist is a freelance, remote position offered by Magic, a company known for its boutique e-commerce branding. The successful candidate will work from the Philippines and will be part of a lean team tasked with driving growth through effective digital marketing strategies. This job mainly revolves around the promotion of premium home furnishings and curated decor items, aiming to create compelling digital content that not only builds brand awareness but also drives qualified traffic and sales conversions.
The employer, Magic, operates as a US-based boutique e-commerce brand that specializes in premium home furnishings, including handmade Belgian tapestries and luxury cushions. The company prides itself on high craftsmanship and timeless design, offering unique pieces that strive to elevate living spaces. The team at Magic consists of professionals dedicated to ensuring high standards are maintained across all its operations.
A major focus of this position is to enhance the brand's online presence through various marketing channels. Key responsibilities include:
SEO Strategy: The specialist will be responsible for planning and executing both organic SEO and paid search strategies, including conducting keyword research, on-page optimization, internal linking, and ensuring basic technical SEO hygiene is met.
Content Management: Another significant task is to create and manage content briefs that align with both product specifications and category themes. This includes crafting engaging posts across various social media platforms such as Facebook, Instagram, Pinterest, and X (Twitter) as well as experimenting with newer platforms like TikTok.
Influencer Marketing: The successful candidate will identify and engage with potential influencers relevant to the home decor audience. This involves coordinating partnerships, negotiating deliverables, and tracking results.
Brand Storytelling: A crucial part of the job is translating product specifications into clear and inspiring social media content that resonates with the target audience, while maintaining the high professional standards that align with the brand's ethos.
Analytics & Optimization: The Digital Marketing & SEO Specialist will monitor performance metrics related to SEO, paid search, and social media, reporting on weekly outcomes and adjusting strategies based on data-driven insights.
To excel in this role, candidates need to possess a range of skills:
Technical Skills: Experience with on-page SEO, keyword research, content briefing, and essential paid search fundamentals is critical. The specialist should also have proficiency in social media content creation, including carousels and reels, and some experience with light video editing and creative tools such as Canva.
Soft Skills: Being a reliable and quick learner is essential. The candidate should be an independent worker who can manage tasks with minimal supervision while maintaining a professional demeanor. Strong communication skills and an ability to adapt to the home furnishings niche are also vital.
This is a remote position requiring candidates to have work-from-home setups that include:
The working schedule for this role is Monday to Friday, from 9:00 AM to 5:00 PM Pacific Standard Time, leading to a total of 40 hours per week.
The compensation for this freelance role is set at $7 per hour. It should be noted that no additional benefits are included with this position, which is common in freelance roles.
An ideal candidate for this position is a self-starter who not only possesses the requisite skills but also has a passion for storytelling through digital marketing. They should take pride in their accurate, detail-oriented work and meet daily posting schedules punctually. Moreover, candidates looking for a long-term role with a boutique brand that values both strategy and execution should consider applying. The ability to create engaging narratives around product specifications and heritage craftsmanship is essential, as this aligns closely with the brand's values and target customer base.
In conclusion, this position represents an exciting opportunity for those seeking to leverage their digital marketing skills in a meaningful way while working with a unique and specialized e-commerce brand.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
