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The role of Director of Brand & Advocacy at Calendly presents an exceptional opportunity for experienced professionals in the marketing landscape to make significant impacts. Calendly seeks a visionary leader ready to help shape its brand narrative and ensure its products are seen and appreciated by users worldwide. If you are motivated to grow professionally while also creating stories that matter, this might be the perfect match for you.
As a Director, you play a crucial part in the marketing team, responsible for elevating the brand through various channels. A summary of your primary duties includes:
Defining and Evolving Brand Strategy: Develop a comprehensive brand amplification strategy focusing on social media, PR, and customer advocacy channels. This includes translating company priorities into actionable plans to foster brand recognition and affinity.
Team Leadership: Lead a talented team that includes a Social Media Lead, Customer Advocacy Lead, and a PR Contractor. You will own the accountability for performance and efficacy of brand programs while nurturing an environment conducive to creativity and exceptional performance.
Social Media & PR Oversight: Supervise social media strategies and execution and guide the Public Relations contractor towards aligning media opportunities with business goals. Your intrinsic knowledge will help in crafting effective narratives and ensuring that efforts carry brand messaging.
Customer Advocacy Programs: Create and expand customer advocacy programs that transform customer success into impactful testimonials and community engagement. It is essential to foster an environment making it easy for your advocates to participate with enthusiasm.
Collaboration with Stakeholders: Partner with other departments, such as Internal Communications, to ensure employees can authentically share the brand's story, enabling them to be representatives on social networks in genuine ways.
Performance Measurement: Establish KPIs to evaluate the impact of brand initiatives. This data-driven approach is vital for continually refining the marketing strategies and ensuring the overarching goals align with company objectives.
To excel in this role, candidates must possess a robust combination of skills and experiences, including:
Extensive Experience: A minimum of 15 years of progressive experience in brand management, communications, or marketing roles, with a critical focus on leadership in cross-functional teams.
Strategic Development: A proven track record in coordinating integrated strategies across multiple channels, specifically relating to social media and customer advocacy.
Team Management: Excellence in building and leading high-performing teams, ensuring every team member is supported to achieve their best work.
Data-Driven Mindset: Comfort in developing KPIs and assessing program effectiveness to inform strategic decisions based on insights garnered.
Excellent Communication Skills: Exceptional interpersonal skills, allowing you to establish relations with various stakeholders, fostering collaboration and effective communication.
Alongside the necessary qualifications, candidates with the following experiences will have an added advantage:
A background in B2B SaaS or technology firms where brand and advocacy play key roles in promoting growth.
Familiarity with customer advocacy platforms and tools to manage advocate programs.
Connections with media contacts in the B2B technology sector that can positively impact Calendly’s outreach and initiatives.
Experience spanning both internal and agency operations to maintain expectations and maximize results.
The salary for the Director of Brand & Advocacy at Calendly is competitive with a set range based on the tier of the roles:
These ranges reflect base salary alone. It's important to note that Calendly offers a comprehensive total rewards package, including bonuses, equity awards, and other benefits. The total compensation structure is inclusive of remote work considerations based on the employee's respective zone.
The Director of Brand & Advocacy position at Calendly invites experienced professionals to craft and lead impactful brand narratives. With a full-time opportunity, attractive salary range, and an emphasis on authentic storytelling, this role is directed towards candidates who can meld strategy with operational insights. If you are looking for a dynamic environment where your leadership can drive both personal and organizational growth, consider applying for this remarkable opportunity. For many, this position could serve as a remarkable agent of positive change in both their career and the market landscape of branding in technology.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
