Director of Growth Marketing, UK

Introduction

The position is for the Director of Growth Marketing at Who Gives A Crap, a company that prioritizes purpose and sustainability while contributing to the global need for clean water and sanitation. The role is based in the UK and marked as a full-time commitment. This leadership position directly influences the company’s commercial strategy while aligning with its mission-driven ethos, placing a strong emphasis on community and environmental responsibility.

Company Background

Who Gives A Crap is an eco-friendly household essentials brand that stands out for its commitment to social responsibility. The company donates 50% of its profits to provide clean water and sanitation services worldwide. Since its inception, it has contributed over $18 million AUD to this critical cause, underscoring its dedication to making a positive impact. With a team of over 250 people across various countries, including Australia, the UK, the Philippines, and the US, the company aims to significantly increase its donations in the coming years, emphasizing the vision of universal access to clean water.

Job Responsibilities

As the Director of Growth Marketing, you will play a pivotal role in boosting the UK market and enhancing the company’s direct-to-consumer (DTC) business performance. Your duties will involve:

• Ownership of UK Acquisition Strategy: You will manage the full marketing funnel to ensure that strategies are effective in achieving commercial targets.
• Creative Leadership: You will oversee the UK strategy for conversion-focused creative work and liaise with external creative agencies.
• Budget Management: Responsible for managing the DTC customer forecast for the UK while allocating monthly performance budgets efficiently.
• Channel Growth: You will identify and expand new local channels to enhance growth and explore partnerships that drive incremental benefits.
• Data Utilization: Leverage business intelligence tools and data science insights to evaluate channel effectiveness and guide strategic directions.

Desired Skills and Qualifications

Candidates are expected to demonstrate a mixture of skills that reflect leadership and a data-driven mindset. Key qualities include:

• Proven experience in a data-driven marketing role, preferably in a leadership position.
• Creativity in executing marketing initiatives while ensuring alignment with business goals.
• Strong capability in budget management and forecasting.
• Excellent analytical skills to assess marketing channels' performances effectively.
• The ability to work collaboratively across teams and departments to achieve business objectives.
• A genuine interest in the social questions surrounding water and sanitation access can be beneficial and is highly valued by the company.

Metrics of Success

Success in the role will be measured through various metrics, including:

• Commercial Performance: Delivery on acquisition targets within budget constraints to achieve calculated payback periods.
• Creative Effectiveness: Aiming for 5-10% annual improvement in conversion rates through proactive creative testing and innovation.
• Team Engagement: Your performance in enhancing team engagement and fulfilling team performance evaluation requirements.

Company Culture and Benefits

Working at Who Gives A Crap means being part of a certified B Corporation, which signifies high standards in social and environmental accountability. The company culture encourages contributions to meaningful societal impact while focusing on team empowerment and inclusivity.
Benefits include competitive salaries aligned with industry standards, comprehensive health support for the team globally, generous paid leave packages, tailored professional development opportunities, and even unique perks like free toilet paper. Most notably, internal engagement surveys indicate high team morale, with 95% of employees expressing pride in their work at the company.

Commitment to Diversity

The company actively encourages candidates from diverse backgrounds to apply, understanding that varied perspectives yield a stronger team. They believe that even if potential applicants don’t meet all listed qualifications, their experiences and viewpoints can still contribute significantly to organizational success.

Application Encouragement

As you consider applying for this transformative role, know that Who Gives A Crap values candidates who are eager to create a positive social impact through their work. Those who share this vision and desire to improve the world’s sanitation and clean water access are particularly encouraged to introduce themselves to the company.

This job offer was originally published on jobicy.com