Dolphin Social Global: Media Specialist – Google & Facebook

Overview

Dolphin Social Global is seeking a talented Media Specialist to manage and enhance digital advertising campaigns on major platforms like Google and Facebook. This full-time position allows you to work from anywhere in the world, making it an ideal fit for candidates looking for flexibility in their work environment.

Key Responsibilities

As a Media Specialist, you will have a hands-on role in planning and executing ad campaigns. Your main responsibilities will include:

Planning and Execution: Oversee, optimize, and scale campaigns specifically for Facebook Ads and Google Ads. You will be in charge of strategizing how ads are served to the target audience effectively.
Performance Tracking: Track daily performance metrics of the advertising campaigns and convert those metrics into actionable insights that can guide future strategies.
Budget and Bidding Optimization: You will need to constantly analyze and optimize budgets alongside bidding strategies to enhance key performance indicators such as CPC (Cost Per Click), CPA (Cost Per Action), CTR (Click Through Rate), and ROAS (Return on Ad Spend).
Creative Testing: Your role includes testing, analyzing, and iterating on ad creatives and landing pages to identify what works best for scaling top-performing campaigns. You will collaborate closely with the design, content, and sales teams for a holistic marketing approach.
Staying Informed: It is crucial to remain up-to-date with platform updates, industry trends, and emerging paid media opportunities so your strategies are always leading-edge.

Required Skills and Qualifications

To be successful in this role, candidates should possess:

A background in Marketing, Advertising, Communications, or a related field.
Minimum of 3 years of hands-on experience managing Facebook Ads and Google Ads campaigns. This experience should provide a solid grasp of how to manipulate ad performance for optimal results.
A strong understanding of Google Analytics, Google Tag Manager, and conversion tracking techniques. Familiarity with these tools is essential for making data-driven decisions.
An analytical mindset that is detail-oriented and highly organized, enabling you to handle multiple projects without compromising quality.
Excellent communication skills that allow you to articulate your ideas and collaborate effectively with team members.

Company Culture and Work Environment

Dolphin Social Global prides itself on offering a collaborative and supportive working environment. They encourage creativity by providing employees with the freedom to test new marketing ideas and strategies. This is an opportunity to develop and continuously optimize your performance while working on impactful projects across various industries. The remote work setting allows for flexible working hours, accommodating the different lifestyles of team members.

Application Process

If you are excited about the opportunity and feel you meet the qualifications, you are invited to apply. The application process requires you to send your CV to hr@dsocialglobal.com. Make sure your CV highlights relevant experiences that align with the listed responsibilities and skills.

Conclusion

Joining Dolphin Social Global as a Media Specialist can be an excellent career opportunity if you are passionate about digital marketing and proficient in managing paid media campaigns. The role promises flexibility, remote working, and a chance to refine your skills in a dynamic and supportive environment. As you prepare your application, focus on showcasing your relevant experience and ability to thrive in a remote team setting.

This job offer was originally published on weworkremotely.com