Event and ABM Marketing Manager

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Overview

The position of Event and ABM Marketing Manager at QuinStreet is an exceptional opportunity for skilled marketing professionals looking to take their careers to the next level. This role is integral to the company's evolution as a leader in performance marketing, which emphasizes measurable outcomes and results-driven strategies. Aimed at the home services vertical, the role focuses on overseeing the B2B event program, account-based marketing (ABM), and loyalty initiatives aimed at enterprise accounts.

Company Background

QuinStreet is at the forefront of powering decentralized online marketplaces, connecting consumers seeking to research and compare services with relevant brands. With over 20 years of experience, the company leverages advanced segmentation and AI-driven technologies to create targeted marketing strategies for its partners. Their belief in the performance marketing model sets them apart, as they emphasize direct measurability and return on investment.

Job Responsibilities

The Event and ABM Marketing Manager is primarily responsible for planning and executing over 15 B2B events annually. This involves a comprehensive approach from event research and selection to planning, execution, and evaluation.

The responsibilities include:

• Event Strategy and Execution
  • Managing the full lifecycle of trade shows, including creating detailed event plans that cover brand strategy, budget management, and risk assessments.
  • Ensuring accurate brand and product positioning through strategic audience communication and stakeholder engagement.
  • Analyzing event data to optimize team staffing and performance during events based on anticipated returns.
  • Coordinating vendor relationships for booth fabrication, logistics, and sponsorships.
  • Delivering post-event recaps that summarize lead capture, financial assessments, and recommendations for future events.
  • Maintaining a rolling 12-month event calendar with regular updates to leadership.

• Account-Based Marketing (ABM)

  • Leading the ABM strategy for enterprise accounts, which also includes designing integrated campaigns (such as webinars and podcasts) tailored to specific audiences.
  • Collaborating with the product marketing team to optimize messaging and marketing channels for optimal impact.
  • Tracking campaign ROI and making recommendations for budget reallocations based on performance results.

• Loyalty and Swag Programs

  • Owning the end-to-end management of loyalty and incentive programs including designing impactful and profitable promotions.
  • Conducting thorough tracking and reporting of program results to inform decisions on future iterations, renewals, or cancellations.

Required Skills

Candidates must demonstrate the following key skills to be considered for this role:

• A minimum of 4+ years of B2B field marketing, event marketing, and ABM experience.
• Proven track record in managing successful ABM programs that resulted in noticeable pipeline and revenue growth.
• Strong project management abilities, allowing for the oversight of multiple projects with minimal supervision.
• Hands-on familiarity with Salesforce reporting and experience with business intelligence tools like Tableau.
• Excellent written communication skills, particularly in creating executive proposals and delivering post-event reviews.
• Experience in managing vendor relationships and budget negotiations effectively.
• An entrepreneurial mindset and a data-driven approach to decision-making.
• Willingness to travel up to 5% of the time, indicating an ability to engage in off-site responsibilities.

Salary and Benefits

The expected salary for this position ranges from $70,000 to $80,000 annually, with variations depending on geographical location and company policies. Along with the base salary, potential candidates can expect:

• Performance-based bonuses or commissions
• Equity opportunities involving restricted stock units
• Comprehensive healthcare benefits
• Retirement plan options
• Paid time off policies, including sick leave and parental leave
• A supportive work environment committed to diversity and inclusion, ensuring no discrimination based on race, gender identity, or other protected characteristics.

Ideal Candidate Profile

An ideal candidate for this position would be an entrepreneurial self-starter, able to proactively communicate direction and updates with leadership while efficiently managing time and resources. The candidate should possess the ability to create a high-volume of events and effectively execute impactful campaigns. Overall, those with a passion for performance marketing and a drive for continuous improvement will thrive in this role.

Conclusion

The Event and ABM Marketing Manager position is a unique chance for those looking to delve deeper into the intersections of events, account-based marketing, and loyalty programs. With QuinStreet's established reputation in the performance marketing landscape, this role offers not just job security but the potential for personal and professional growth in a vibrant, inclusive work environment.

This job offer was originally published on jobicy.com