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The position of Field Marketing Manager at Skillsoft is a strategic role that seeks a talented and driven individual to lead regional marketing initiatives across France and the DACH region (comprising Germany, Austria, and Switzerland). This role emphasizes the importance of having a local touch in global strategies, aiming to boost pipeline growth, enhance customer engagement, and strengthen brand activation. As society shifts towards workforce transformation, this position is unprecedented in helping to shape future marketing efforts within a forward-thinking organization.
As a Field Marketing Manager, you will enjoy a variety of duties, primarily centered around:
Regional Strategy & Planning: Develop and execute marketing plans that are in alignment with both regional sales goals and the overarching global marketing strategy.
Campaign Execution: Plan and manage multi-channel campaigns that could include events, webinars, Account-Based Marketing (ABM) programs, and tailored digital initiatives designed for your regional audience.
Sales Enablement: Collaborate with sales teams to equip them with the tools, content, and programs needed for effective lead generation and conversion.
Event Management: Organize various events, both virtual and in-person, such as conferences, customer roundtables, and executive experiences to promote Skillsoft’s offerings.
Performance Tracking: Measure, analyze, and report on the effectiveness of field marketing programs, utilizing collected data to optimize future strategies.
Cross-Functional Collaboration: Work closely with teams in product marketing, content creation, and digital efforts to guarantee consistency in messaging and branding across all channels.
Global Team Participation: Although this role directly reports to the Global Field Marketing Director based in North America, you will also engage with local sales resources located in Munich and Paris.
Candidates for this position should possess:
A minimum of 5 years of experience in B2B marketing, including at least 2 years specifically in a field or regional marketing role.
Fluency in English, French, and German is critical to effectively engage with the target market and comprehend regional nuances.
A proven record of executing successful marketing campaigns that contribute to driving pipeline and revenue growth.
Strong insights into the French and DACH market landscape, particularly understanding buyer personas relevant to this industry.
Experience within the training and e-learning sector is an advantage.
Familiarity with marketing automation tools (like Marketo and HubSpot) and competency in utilizing CRM systems (such as Salesforce) is preferred.
Excellent communication skills alongside adept project management and organizational capabilities.
Willingness to travel up to 25% within Western & Central Europe to manage various assignments and engagements.
Familiarity with Account-Based Marketing (ABM) strategies, as well as a data-driven mindset, will be beneficial for this role.
Details on the salary for this role have not been explicitly mentioned in the available content. However, candidates can generally expect a competitive compensation package reflective of their experience, skills, and the industry standards for similar positions in France.
Skillsoft, listed on NYSE as SKIL, is recognized as a global leader in managing AI-native skills, working at the intersection of human and AI for training and workforce development. They are dedicated to providing personalized, interactive learning experiences across various domains, such as leadership, technology, and compliance, which enables companies to address skills gaps efficiently.
Skillsoft is a company that values diversity and equal opportunities, emphasizing the importance of unique backgrounds in fostering innovation. Therefore, they invite interested applicants to apply for this exciting opportunity to make significant contributions to their marketing teams.
In conclusion, if you are a strategic marketer who finds joy in shaping future workforce transformations and possesses the required skill set, this job might be the perfect opportunity for you to advance your career. The position not only offers a chance for personal growth but also the opportunity to play an integral role within a visionary company.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
