The position outlined is for a Field Marketing Manager for the EMEA region at Webflow, a company recognized for its commitment to pioneering a leading AI-native Digital Experience Platform. Webflow operates within a remote-first environment characterized by principles such as trust, transparency, and creativity. The company's focus extends from empowering individual entrepreneurs to facilitating global enterprises in scaling their digital presence.
Job Responsibilities
The Field Marketing Manager will be responsible for establishing and managing Webflow's marketing presence across the EMEA region. This role involves:
Developing EMEA field marketing strategies to reach the intended market effectively.
Implementing various marketing programs including third-party sponsorships, executive dinners, roadshows, and partner events.
Collaborating closely with the EMEA sales team to execute account-based marketing (ABM) plans that align marketing activities with pipeline goals.
Managing program budgets diligently, ensuring resources are utilized effectively while meeting quality standards.
Creating and maintaining strong working relationships with sales leadership in the EMEA region to effectively connect marketing efforts with revenue outcomes.
Measuring performance metrics of field marketing initiatives to optimize and inform future strategies and reporting on event ROI and engagement.
Required Skills and Qualifications
To qualify for this role, candidates must have:
5+ years of field marketing experience, particularly in managing campaigns and events in the EMEA region.
A degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience.
Proven experience with various field marketing formats including sponsorships, executive dinners, and roadshows across multiple markets in EMEA.
Proficiency in using Salesforce and Marketo, and experience with event management platforms like Bizzabo.
Effective communication skills in English, with fluency in additional European languages considered a plus.
A willingness to travel internationally for 20+ events per year.
Personal Attributes
The ideal Field Marketing Manager would be someone who:
Embraces the opportunity to innovate within a developing market, viewing challenges as chances to create.
Functions autonomously, making strategic decisions while communicating important matters effectively.
Understands the connection between marketing activities and revenue, holding themselves accountable for achieving sales outcomes.
Is adept at collaborating with different teams across time zones and cultures to unify efforts towards common goals.
Possesses both strategic and operational skills, capable of the higher-level overview while being detail-oriented.
Compensation and Benefits
The compensation for this position is tailored to reflect the cost of labor in various geographic markets. Specific base pay will depend on the candidate’s geographic location, relevant experience, and skills. Additionally, this role qualifies for Webflow’s company-wide bonus program, with payouts based on company performance against key targets.
Benefits available include:
Equity in the company through RSUs.
Comprehensive health coverage, including medical, dental, and vision plans.
Paid parental leave, with varying support based on family needs.
Flexible vacation and holiday policies, along with a sabbatical program to allow employees rest and rejuvenation.
Wellness resources that include mental health support and local stipends.
Webflow promotes a culture of equality, embracing a diverse environment that represents a substantial array of backgrounds. They are dedicated to inclusive hiring practices and are an Equal Opportunity Employer.
Application Process
Interested candidates can apply at any time until this position is filled. Make sure to engage with Webflow’s recruitment process to ensure a comprehensive understanding of salary details pertinent to the area of employment.
This job offer was originally published on jobicy.com
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