The Field Marketing Manager [gn] EMEA position at Actian aims to enhance the company's marketing initiatives within the EMEA region. Actian is a well-established company in the data intelligence domain, focusing on increasing its market presence primarily in the UK and Southern Europe. This role is key in developing demand and pipeline generation strategies that align with regional sales objectives.
Responsibilities
The Field Marketing Manager will be heavily involved in executing regional marketing programs designed to support awareness, demand generation, and pipeline development across EMEA. The responsibilities include:
Serving as the primary marketing liaison for the UK and Southern Europe sales teams, ensuring consistent communication on priorities and updates.
Collaborating with sales and marketing leadership to develop regional marketing plans that consider regional priorities while managing resources and budgets effectively.
Guiding Sales and Sales Development Representatives (SDRs) on how to leverage marketing initiatives, campaigns, and content to drive engagement and support sales objectives.
Executing marketing campaigns that meet business priorities, pipeline goals, and customer engagement objectives, working in conjunction with both global and regional marketing teams.
Organizing a variety of field marketing activities such as third-party events, customer-centric events, executive programs, webinars, digital campaigns, and email promotions.
Aligning marketing activities with strategic account initiatives and regional sales objectives.
Developing customer advocacy opportunities by crafting customer stories, references, and arranging for speaking engagements at industry events.
Leading the planning and logistics of regional trade shows, coordinating with various stakeholders, including agencies and venues.
Monitoring the effectiveness of marketing activities to report on performance, consistently making recommendations for enhancements and improvements.
Managing the regional marketing budget to ensure that all activities are executed successfully and align with established objectives.
Requirements
The role requires a certain level of expertise and skills, which include:
Education: A Bachelor’s degree in marketing or a related field is required.
Experience: At least 3-5 years in field marketing or a closely related B2B sector, preferably in the SaaS or data analytics industries, is essential.
Proven ability to create and execute multi-channel marketing plans while staying within budget constraints is crucial.
Proficiency in marketing automation platforms and CRM systems for campaign execution and lead management.
Strong expertise in project management to juggle multiple deadlines effectively and work autonomously.
Language Proficiency: Excellent written and verbal communication in English and French is mandatory, and additional languages, such as Spanish or Italian, are advantageous.
Experience with short-form content creation (e.g., emails, web copy, blog posts) and familiarity with digital channels such as social media and email is required.
Comfortable utilizing various MarTech tools to facilitate campaign delivery and reporting.
As the role entails approximately 30% travel within the EMEA region, the candidate should be prepared for industry events and client engagements.
Salary and Benefits
While specific salary details are not mentioned, the offering includes competitive compensation along with opportunities for career growth and advancement. Other benefits highlighted include:
A chance to work in a rapid-growing, innovative company that is shaping the future of Data Intelligence.
Collaborative and inclusive work culture that values teamwork, creativity, and individual contributions.
Compelling career training and development opportunities.
Work-life balance with flexible hours and home office options.
Access to state-of-the-art equipment to facilitate remote work.
Opportunities to travel and engage in international experiences within the job's scope.
Company events that foster team bonding, including trade fairs and seasonal gatherings.
Why Work at Actian?
Actian believes in innovation and teamwork, making it an attractive place for candidates who thrive in dynamic environments. They focus on creating an effective and welcoming workspace, providing an opportunity to work alongside a talented team. Those interested in joining the Actian family are encouraged to reach out, as the company values diversity and inclusivity in their hiring process.
In conclusion, the Field Marketing Manager role at Actian represents an excellent opportunity for marketing professionals looking to grow their careers while making significant contributions to a reputable tech company with a forward-thinking approach. The balance of strategic planning, creativity, teamwork, and travel makes the role appealing to various candidates in the EMEA region.
This job offer was originally published on jobicy.com
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