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Float is a leading resource management software company that serves professional services teams globally. Established in 2012, the company has enjoyed a consistent growth trajectory, being both self-funded and profitable. With more than 4,500 customers spread across various countries, Float has been rated as the #1 resource management provider on G2. As a certified B Corporation, Float is deeply committed to making a positive impact not only on its customers and employees but also on the environment and the broader remote working community. The company boasts a diverse team of over 50 employees, operating entirely remote, allowing for flexibility and work-life balance.
The Senior Content Marketer will play a vital role in enhancing and innovating Float’s content strategy, which is crucial for attracting and engaging prospective customers. This position is centered around creating and distributing content that meets the needs of ideal customers while also promoting engagement, demand, and brand loyalty.
The candidate will be responsible for several key areas:
Managing the Content Calendar: The Senior Content Marketer will collaborate with various marketing functions to ensure all content initiatives are aligned and effectively executed.
SEO Initiatives: Leading the always-on SEO program is essential. The candidate will optimize content, work with external agencies, and strive to improve the overall visibility of Float’s content.
Content Development: Collaborating with the content team to plan and produce content across diverse formats—including newsletters, live sessions, and customer stories—will be a key responsibility.
Performance Measurement: Familiarity with GA4 and content analytics tools will be critical to track performance, assess success, and inform future strategies.
Mentoring and Management: After settling into the role, the Senior Content Marketer will also manage one other team member, providing mentorship and overseeing their work in content development.
The ideal applicant for the Senior Content Marketer position requires a balanced mix of experience and skills, including:
Float thrives in a fully remote setting, meaning the successful candidate should possess the capacity to work independently and communicate asynchronously using tools like Slack and Loom. Previous experience in a remote role is beneficial for adapting to Float's culture, which emphasizes a transparent communication style and limited meeting times. The company also values creativity and autonomy, encouraging team members to explore new content ideas and strategies.
The salary for the Senior Content Marketer position is $128,597, categorized as Level 3. This transparent compensation structure reflects Float's commitment to fairness in pay and openness regarding salary guidelines. Additional details regarding employee benefits, perks, and work-life balance are laid out in the Float Employee Handbook, which is publicly accessible.
The hiring process comprises several stages, starting with an initial meet-and-greet to gauge fit and interest. Subsequent interviews delve deeper into content marketing skills and cultural alignment within the team. Candidates will also undertake a take-home task that is compensated upon completion, reflecting Float's respect for candidates' time and effort during the recruitment process.
In the last interview stage, candidates will have an opportunity to meet the company's CEO and Marketing Director to discuss their fit within the organization. Float encourages people from diverse backgrounds to apply, emphasizing that not meeting every requirement should not deter potential candidates from considering the position.
The Senior Content Marketer position at Float provides a unique opportunity for a seasoned professional who wishes to bring their content marketing expertise to a robust remote team. Those eager to contribute creatively and strategically to the content marketing landscape will find Float's dynamic environment suitable for professional growth and satisfaction in their work.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
