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The Global Marketing Program Sr. Manager role at ServiceNow is centered around orchestrating and managing global integrated marketing programs. This position is critical in supporting the design and performance initiatives tailored for ServiceNow’s primary persona groups. The Sr. Manager will be responsible for leading project management strategies and ensuring the successful execution of marketing campaigns.
As a Sr. Program Manager, some of the key responsibilities include:
Project Management: Managing the overarching project plans, internal processes, and ensuring the accountability of various teams in realizing the project objectives.
Budget Management: Overseeing and managing the program budget, coordinating with agencies and internal finance teams to facilitate the completion of necessary documents like Statements of Work (SOWs), Purchase Orders (POs), and invoices.
Cross-Functional Collaboration: Facilitating sessions with cross-functional teams, ensuring all marketing initiatives align with primary business goals like brand awareness, demand generation, pipeline acceleration, and more.
Internal Communication: Developing and driving internal communications to ensure the visibility of marketing plans, preparing regular updates for marketing leadership on progress and any risks involved.
Stakeholder Management: Leading by influence to align various stakeholders, including teams from Brand, Creative & Thought Leadership, Digital & Social, and Field & Demand Marketing.
To be a competitive candidate for this position, candidates should have:
Proven Marketing Experience: At least 12 years of marketing experience, with specific emphasis on integrated marketing program management and campaign execution.
Strong Understanding of AI: Candidates must demonstrate experience in utilizing AI to streamline processes, decision-making, or analyze insights.
Stakeholder Management Aptitude: Excellent ability to manage stakeholders and drive collaboration across diverse teams.
Communication Skills: Strong verbal and written communication skills are essential for effective collaboration and reporting.
Experience in Software Industry: Preference for candidates with marketing experience within the enterprise software industry, along with domain knowledge in brand and creative messaging.
A Bachelor’s degree is required for this position, emphasizing the importance of formal education in providing a solid foundation for the role.
Salary information has not been disclosed in the job description. However, given the seniority of the position and required experience, candidates can anticipate a competitive salary aligned with industry standards.
ServiceNow promotes a culture of inclusivity, encouraging candidates from diverse backgrounds to apply. The company values a willingness to learn and innovate as vital traits for applicants, especially in roles focused on AI and technology. The organization also assigns flexible work personas for employees, reflecting a commitment to adapting to varying work styles and preferences.
This role is an excellent opportunity for experienced marketers who display a proactive attitude towards leveraging innovative technology and leading teams in a collaborative environment. Candidates are encouraged to apply even if they do not meet every qualification, as unique experiences are valued.
In summary, the Global Marketing Program Sr. Manager at ServiceNow offers a unique opportunity to manage comprehensive marketing strategies while driving innovation in a flexible work environment.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
