Growth Marketing Manager – Lead Lifecycle & Marketing Automation

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Position Overview

The Growth Marketing Manager role at Boulevard is a full-time position focused on Lead Lifecycle & Marketing Automation. In this capacity, you will design, execute, and optimize acquisition-focused marketing strategies through channels such as email and SMS marketing. Your ultimate aim will be to engage and nurture leads throughout their journey from initial awareness all the way to conversion.

Responsibilities

Your responsibilities will encompass various tasks aimed at enhancing the buyer’s journey. This includes the following key areas:

Buyer Journey Mapping

You will work on mapping the ideal buyer’s journey, analyzing and refining lead touchpoints to provide an engaging and seamless experience, ensuring the path from the first touch to conversion is smooth.

Lead Funnel Strategy & Execution

Your role will require you to develop and implement comprehensive lead lifecycle marketing strategies. These strategies will focus on guiding prospects through the funnel, from awareness to consideration, and finally to conversion.

Campaign Development & Optimization

You will be crucial in developing automated email and SMS campaigns that nurture leads at each stage of the funnel. Partnering with the content team, you will curate high-value content such as blog posts, guides, case studies, and testimonials. The goal is to improve lead conversion rates and lower customer acquisition costs.

Continuous Improvement & Testing

A vital aspect of your responsibilities will include conducting A/B testing and other optimization efforts. This will help refine messaging, offers, and creative aspects of the campaigns to enhance lead conversion rates.

Marketing Automation & Tools Management

You will utilize marketing automation platforms, such as Marketo, to execute, track, and optimize campaigns. Ensuring smooth workflows and integrations across platforms will be critical for your role.

Lead Scoring & Segmentation

Collaboration with Revenue Operations and Marketing Analytics teams will be essential as you work on enhancing lead scoring models that highlight high-value leads. You will also employ segmentation strategies to deliver personalized content effectively.

Funnel Analytics & Reporting

Monitoring campaign performance and analyzing key metrics will play an important role. You will focus on tracking lead progression and making insights-driven decisions to optimize marketing strategies.

Collaboration Across Teams

You will partner with various teams, including content, product marketing, and sales, to ensure marketing efforts align with business objectives. A seamless, consistent experience for leads as they navigate through the funnel will be a team priority.

Required Skills and Qualifications

To thrive within this position, certain skills and experiences are prerequisites:

• Education: A Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• Experience: Ideally, candidates should possess 5+ years of experience in lead lifecycle marketing or demand generation focused on growth marketing.

• Skills:

  • Proven experience in designing and executing lead nurturing programs that drive measurable results.
  • Strong analytical skills tailored for data-driven decision-making.
  • Familiarity with marketing automation platforms, CRM systems (like Salesforce), and email/SMS platforms.
  • Exceptional communication skills to effectively collaborate across teams and engage stakeholders.
  • Experience in segmentation, lead scoring, and customer journey optimization.
  • A creative, results-driven mindset oriented towards continuous improvement.

Salary and Benefits

Boulevard offers a starting cash compensation ranging between $102,000 to $145,000. This variation is based on your skills, experience, training, and market demands. Additionally, there is potential for growth and advancement.

The company values the wellbeing of its employees and provides comprehensive benefits including:

• 401(k) match
• Dental, medical, vision, and life insurance
• Flexible vacation policy
• Fully remote work model with options to choose your workspace
• Monthly work-from-home stipend
• Family planning resources and specialized support programs
• Opportunities for equity participation and professional development through Boulevard Bucks Learning and Development program

Company Culture and Ethics

Boulevard Labs, Inc. is deeply committed to fostering a diverse workforce and sustaining a culture of inclusivity. All employment decisions will be made based on business needs, job requirements, and individual qualifications. The organization emphasizes the importance of diversity in its hiring practices and the promotion of an inclusive workplace where everyone can succeed.

This position not only focuses on driving revenue through marketing initiatives but also highlights the importance of teamwork, collaboration, and a commitment to continuous learning and improvement. For those passionate about marketing and keen to make a significant impact within a growing company, this role offers an excellent opportunity.

This job offer was originally published on jobicy.com