Head of Customer Marketing

Overview

LaunchDarkly is on the lookout for a Head of Customer Marketing to spearhead its global customer marketing initiatives. This strategic position is integral to shaping brand messaging and positioning at LaunchDarkly, a platform designed to enhance software development and delivery processes. This role is crucial for enhancing customer health and retention, making it an influential position within the marketing department.

Responsibilities

The key responsibilities of the Head of Customer Marketing include:

• Leading the customer storytelling program: The individual will be tasked with developing a steady pipeline of customers eager to share their success stories regarding solving significant business challenges. This ties into how they utilize LaunchDarkly within their AI Software Development Life Cycle (SDLC).

• Establishing an executive advisory board: The role involves creating trust and feedback loops with decision-makers at crucial customer organizations, ensuring the effective communication of insights and advocacy.

• Producing customer case studies: This position also includes sourcing and conducting interviews with customers, generating content in various forms such as written documents, videos, and quotes to showcase customer experiences.

• Managing peer review programs: The Head of Customer Marketing will oversee platforms like G2, Peerspot, and Gartner Peer Insights to maintain LaunchDarkly’s leadership status.

• Designing and optimizing advocacy programs: This entails creating incentive strategies to encourage customer participation in advocacy programs based on data-driven insights, alongside managing relationships with customer advocates to ensure effective collaboration with customer-facing teams.

• Collaborating with lifecycle marketing: The position also includes working closely with lifecycle marketing teams to handle customer onboarding and adoption nurture activities effectively.

• Building feedback loops: Capturing customer insights that can impact messaging and go-to-market (GTM) strategies will be a continuous task.

Required Skills

The ideal candidate for this position typically requires:

• 12 years of related experience, including 3 years in a supervisory role.
• 7+ years in customer advocacy, managing a team of individual contributors.
• Experience with developer/software engineering audiences is essential, along with a demonstrated capacity to build scalable operational frameworks.
• Ability to cultivate robust one-to-one relationships that further GTM and executive team connections with customers.
• Proficiency with customer advocacy tools and familiarity with CRM and customer lifecycle applications, including Salesforce and Gainsight.
• An analytical mindset bolstered by strong written and verbal communication skills, capable of creating compelling content.
• Experience collaborating with global, remote teams and cross-functional stakeholders is also advisable.

Salary and Compensation

Salary for the Head of Customer Marketing position is competitive and varies based on geographic zones within the United States:

• Zone 1: Locations such as San Francisco/Bay Area and NYC Metropolitan Area offer salaries ranging from $171,000 to $235,000.
• Zone 2: Areas like Los Angeles and Chicago list salaries from $154,000 to $211,000.
• Zone 3: Other US locations can expect salaries in the range of $145,000 to $200,000.

All ranges come with a 15% bonus target included. LaunchDarkly also provides Restricted Stock Units (RSUs) and comprehensive health benefits, including dental and vision insurance. The company emphasizes transparency in compensation, with individual packages varying based on experience, skills, and specific geographic location.

Work Environment

LaunchDarkly champions a workplace culture rooted in collaboration, respect, and inclusivity. They advocate for diversity and are an equal opportunity employer, committed to nondiscrimination based on race, gender, age, disability status, and other classifications. This is indicative of a nurturing environment catering to various talents and perspectives.

Application Process and Safety

Potential candidates should be aware of job application protocols to avoid scams. LaunchDarkly commits to contacting candidates through official channels (@LaunchDarkly.com) and forewarns job seekers against sharing personal information prematurely. Their recruitment process strives to be legitimate, and all offers involve formal interviews.

In case of doubts or concerns about correspondence, candidates are encouraged to reference the official LaunchDarkly Careers site for verified job openings. Additionally, LaunchDarkly affirms their commitment to disability accommodations, welcoming applicants to reach out for assistance when needed.

In summary, the Head of Customer Marketing position at LaunchDarkly is not just about overseeing marketing strategies but is a pivotal role in building and maintaining crucial customer relationships that drive the company's mission forward. If you possess the requisite skills and experience, this could be the perfect opportunity to advance your career in customer marketing.

This job offer was originally published on jobicy.com