Field Marketing Manager [gn] EMEA

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Overview

The Field Marketing Manager role at Actian offers a unique opportunity to join a forward-looking team dedicated to marketing strategies in the EMEA region, specifically focusing on the UK and Southern Europe. The position aims to support awareness, demand generation, and pipeline development activities that are critical to the overall business strategy. This role emphasizes collaboration between marketing initiatives and local sales teams, making it a linchpin in achieving regional business objectives.

Responsibilities

One of the core responsibilities of the Field Marketing Manager is to serve as the primary marketing partner to the sales teams in the UK and Southern Europe. This requires regular communication to ensure alignment on priorities, share updates, and gather feedback. The position also entails:

• Developing comprehensive regional marketing plans in conjunction with the Sales team and Marketing Director, while balancing budgetary constraints and available resources.

• Advising Sales and SDR teams on how to leverage marketing programs, campaigns, and events effectively.

• Executing various regional marketing programs and initiatives to support business priorities and enhance customer engagement.

• Collaborating with both global and regional marketing teams to reflect the UK and Southern Europe’s priorities in broader initiatives.

• Planning and executing field marketing activities, including customer events, webinars, and digital marketing strategies. Coordination with agencies and internal resources is also necessary to maximize impact.

• Supporting strategic account initiatives through aligned marketing activities and working closely with SDR teams for effective follow-up and engagement.

• Providing guidance on adapting global marketing strategies to local markets to ensure relevance and effectiveness.

• Managing regional PR and community engagement activities aimed at increasing brand awareness and meeting regional objectives.

• Identifying customer advocacy opportunities, such as creating customer stories and references, and organizing participation in key events.

• Overseeing budget management for marketing operations in the region.

• Monitoring and reporting on marketing activity performance to gauge success and return on investment, providing recommendations for future strategies.

Required Skills

To excel in this position, candidates must possess a variety of skills and experiences:

• A Bachelor's degree in marketing or a related field is necessary.

  

• 3-5 years of relevant experience in field marketing or a B2B discipline, preferably within the SaaS or data analytics sectors.

• A proven track record of developing and executing multi-channel marketing plans on budget.

• Proficiency in marketing automation platforms and CRM systems is essential for effective campaign execution and lead tracking.

• Strong project management skills are required to prioritize multiple tasks and manage deadlines independently.

• Excellent communication skills in both English and French are a must; knowledge of other European languages such as Spanish or Italian is advantageous.

• The ability to create compelling short-form content (emails, web copy, blog posts) is important, along with experience in digital channels like social media and email marketing.

• A comfort level with various MarTech tools to facilitate campaign delivery and reporting.

• A willingness to travel approximately 30% of the time across the assigned region for events and meetings is essential.

Salary and Benefits

Though specific salary figures were not provided, the job listing mentions competitive compensation packages and opportunities for career growth. Additionally, the role offers:

• A collaborative, inclusive, and high-performance work environment.

• Attractive career and training opportunities to support professional development.

• A focus on work-life balance with flexible hours, allowing for a home office environment.

• Top-quality work equipment provided by the company.

• Opportunities to engage internationally through travel and participation in industry-specific events.

• Company-sponsored social events and gatherings to promote team cohesion.

Conclusion

The Field Marketing Manager position at Actian is ideal for innovative, resourceful, and collaborative individuals who thrive in a dynamic and challenging environment. This role is not just about managing marketing strategies; it’s also about shaping the future of Data Intelligence while fostering a strong connection with sales teams across the EMEA region. Those who are committed to excellence in marketing performance will find this an exciting opportunity to make substantial contributions while growing their careers.

This job offer was originally published on jobicy.com