Headway is a rapidly growing Series D company focused on transforming mental healthcare. With over $325 million in funding from prominent investors like a16z, Accel, and Spark Capital, Headway actively addresses the plight of mental health access. The organization aims to dismantle barriers to care and enhance the experience of securing mental health support through an efficient, automated platform. Currently, over 75,000 providers utilize Headway's services across all 50 states, delivering care to over 1 million patients.
The position available is for a Senior Manager, Content & Community Marketing. This individual will play a crucial role in building provider communities from scratch, systematically developing strategies, channels, and programming aimed at fostering a sense of belonging among providers. The dual focus on content and community underscores the symbiotic relationship cultivated by engaging practitioners through informed marketing collaborations.
The job responsibilities elaborate on various areas crucial to the community-building process at Headway:
Defining Community: Establishing what community signifies at Headway and mapping this to goals and deliverables for providers.
Designing Member Journeys: Crafting experiences from onboarding to becoming active participants in the community, complete with recognition structures to incentivize participation.
Engage Providers: Identifying platforms and channels conducive to engagement while assessing existing frameworks for efficiency and adapting to evolving needs.
Content Programming: Developing thematic, topical strategies for content across all channels to ensure providers feel educated and connected.
Daily Management: Overseeing community channels, moderating discussions, recognizing contributions, and providing avenues to integrate feedback from health professionals.
Ambassador Programs: Cultivating top contributors as brand champions through ambassadorial initiatives, creating community pride and investment in Headway’s success.
Data Measurement: Constantly evaluating engagement metrics, ensuring focus is placed on meaningful outcomes rather than superficial engagement.
To be successful in this role, the ideal candidate must possess several essential skills and experiences:
Community Building: Proven experience in scaling a digital community with demonstrable business outcomes.
Event Design: Experience in creating both in-person and virtual events that foster loyalty and connection, beyond just attendance.
Advocacy Programs: Background in establishing ambassador programs that convert community members into advocates, enabling broader growth initiatives.
Business Orientation: A mindset that focuses on community as a driver of business relationships and results.
Content Integration: Strong opinions on how community and content can effectively coexist to enhance provider engagement and education
The anticipated base salary for this position ranges between $180,000 to $225,000. This variation is based on qualifications, experience, and geographic location, ensuring fair compensation aligned with market standards. Headway offers a comprehensive rewards package that includes:
Headway emphasizes building a diverse and inclusive workplace. They affirm that their ability to meet mission objectives relies on a diverse constituency and workforce. It focuses on full inclusivity and accessibility for individuals across race, gender, sexuality, and other facets of identity, providing reasonable accommodations to ensure an equitable recruitment process.
In summary, the Senior Manager, Content & Community Marketing at Headway is not just a job title but a pivotal role that contributes to reshaping the mental health landscape. Candidates must possess a robust skill set in community management and content creation, and they should have a vision that intertwines education, engagement, and authenticity in marketing.
This job offer was originally published on weworkremotely.com
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