At Hightouch, an innovative company focused on leveraging data and AI for marketing, the role of AI Creative Designer is available. Founded in 2019 and based in San Francisco, Hightouch has established itself as a leader in the marketing field, powered by its Agentic Marketing Platform. The company prioritizes creativity, brand integrity, and efficacy in digital marketing, and aims to help brands navigate the complex landscape of email marketing effectively.
The position entails leading creative engagements with enterprise clients, aiming to produce on-brand email campaigns that resonate with the target audience. AI-generated emails often struggle to maintain a brand's unique voice, and this role seeks to change that narrative. The successful candidate will serve as a crucial link between the marketing teams of clients and the technology provided by Hightouch. This involves ensuring that the creative output aligns with brand guidelines while pushing the boundaries of what's possible with AI.
Lead Creative on Enterprise Engagements: Collaborate closely with clients’ lifecycle and marketing teams to facilitate the adoption of Hightouch’s platform. You will develop systems for on-brand email production that yield impactful results.
Define the Creative Bar: Respond to client inquiries regarding design capabilities by demonstrating the potential of email marketing through quality creative work. Your role will be to transform client expectations into reality.
Drive Performance: Establish metrics to evaluate the effectiveness of campaigns, executing A/B tests and other assessments to refine strategies for improving open rates, click-through rates, and overall engagement.
Shape the Product: Play a critical role in improving Hightouch’s product offerings by addressing any friction points within workflows and directly influencing future developments based on user feedback.
Document Patterns and Knowledge: As you develop successful email campaigns, share your findings with the wider team, contributing to a growing body of knowledge that enhances future projects.
To excel in this position, candidates should possess a strong portfolio demonstrating real-world email campaigns. Particular skills include:
Deep Email Design Experience: Proven history in designing emails for various lifecycle programs (including onboarding, retention, etc.), with a solid understanding of common design principles like layout and hierarchy.
AI Fluency: Strong familiarity with cutting-edge AI marketing tools, showcasing a proactive approach to integrating AI capabilities into email workflows.
Enterprise Client Experience: Experience handling sophisticated marketing teams and navigating the complexities of client approvals is vital.
Lifecycle Marketing Literacy: Understanding the differences between award-winning designs and those that achieve business objectives.
Aesthetic Sensibility: An eye for design and an articulation of why certain elements work well together.
The salary for this role ranges between $140,000 and $180,000 USD per year. Hightouch offers competitive compensation that reflects the skills and experiences of the candidate. Moreover, meaningful equity options are available, promoting long-term commitment and investment in the company's success.
Working at Hightouch presents an exciting opportunity to be at the forefront of AI and email marketing. The brands you will collaborate with are industry leaders in various sectors, providing a dynamic work environment where creativity and innovation are paramount. The company encourages a culture where every team member’s contributions are valued and where you can witness the impactful results of your work in real time.
The role of AI Creative Designer at Hightouch is not just about creativity but also about strategic thinking and performance analytics. If you are aspiring to shape the future of marketing through innovative AI solutions while collaborating with some of the best brands globally, this may be the perfect opportunity for you. With a focus on building personalized journeys that resonate with audiences, this position allows you to leverage your skills in a meaningful and impactful way.
This job offer was originally published on weworkremotely.com
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