International SEO/AEO Manager

Related keywords: mental health remote jobremote job internationalspanish remote job

Overview

The job position is for an International SEO/AEO Manager at BetterHelp, a prominent online platform dedicated to providing accessible mental health care. The company was founded to remove the barriers to effective therapy and has grown significantly, now offering services from a network of over 30,000 licensed therapists worldwide. BetterHelp's mission prioritizes accessibility and affordability, making it a vital player in the mental health sector.

Job Responsibilities

As the SEO/AEO Manager, the successful candidate will be responsible for leading the international organic growth strategy across pivotal markets. This role encompasses various responsibilities, all focused on improving Qualified User Acquisition.

The primary obligations include:

• Owning the formal growth strategy in targeted international markets, with a focus on increasing user acquisition through traditional search engines and AI-enhanced discoveries.
• Developing and executing an AEO strategy to optimize content for all search engines while remaining focused on measurable results.
• Monitoring and analyzing the brand's visibility across AI-driven and traditional search platforms, implementing strategies for improvement.
• Managing multilingual SEO/AEO content production and establishing operational models with international freelancers and agency partners.
• Driving the technical SEO strategy by addressing aspects such as site architecture, Core Web Vitals, and indexation among other key technical elements.
• Collaborating with content creators and translators to ensure accuracy, brand integrity, and compliance across local laws while also leveraging modern AI tools to enhance productivity.
• Reporting key performance indicators (KPIs) that connect to organic traffic, user growth, and AI-related metrics.

Required Skills

An ideal candidate must possess:

• At least 5 years of SEO experience, with a minimum of 2 years focused on international and multilingual SEO.
• Strong knowledge of AEO principles, specifically tailored for AI-driven search technologies.
• Proven experience in driving organic growth in non-English speaking markets.
• Deep technical fluency in SEO practices and experience managing editorial or content teams across different time zones and languages.
• Familiarity with content strategy governance in regulated industries such as healthcare or finance.
• Analytical skills to work with platforms like Google Search Console, Ahrefs, and others to track visibility and performance.

Nice to Have Skills

Although not compulsory, the following skills would be advantageous:

• Experience with creating AI content workflows that incorporate human oversight to ensure quality and compliance.
• Knowledge about how Large Language Models (LLMs) operate could provide a competitive edge.
• Familiarity with internationalization efforts in CMS systems, specifically regarding hreflang and translation management.
• Fluency in one or more important languages (Spanish, French, Dutch, or German) is considered a plus.

Salary and Benefits

The base salary range for the International SEO/AEO Manager position is between $110,000 and $130,000, which consists of a performance-based bonus. BetterHelp also offers a range of benefits designed to support employee well-being and job satisfaction, including:

• Remote work options with up to three annual trips to the company's headquarters in San Jose, CA.
• Competitive health, dental, and vision coverage alongside a 401(k) plan with employer contributions.
• A holistic wellness program that includes free therapy sessions and support for employee mental health.
• Opportunities for professional development and building a career that contributes to impactful social change.

Work Environment

BetterHelp prioritizes the mental health of its employees, meaning potential candidates can expect a supportive environment where work-life balance is respected. Employees can engage with diverse workforces and partake in projects across various internal departments. The company's emphasis on mental health accompanies its mission, creating a value system that aligns personal growth with company goals.

Conclusion

In summary, the International SEO/AEO Manager role presents an exciting opportunity for those looking to make a real difference in the mental health domain while leveraging their expertise in SEO. This position is not only about driving numbers; it’s about being part of a reputable brand that’s changing lives. If you meet the qualifications and have a passion for expanding access to mental health services through innovative digital strategies, this position could be a perfect fit. Candidates are encouraged to apply, emphasizing their relevant experiences and visions for how they can contribute to BetterHelp’s mission.

This job offer was originally published on jobicy.com