Jimdo is a thriving, remote-first company headquartered in Germany, founded in 2007 by three school friends. With a diverse team of over 220 individuals from more than 50 nationalities, Jimdo operates in 15+ countries, focusing primarily on empowering self-employed individuals and micro-businesses. Their ethos revolves around trust, ownership, and execution, employing data, automation, and AI to create reliable products that help users build their online presence without needing extensive technical skills.
Role Overview
The position being offered is for a Senior Product Marketing Manager, who will be the cornerstone of Jimdo's product outreach. This is a full-time role that plays a vital part in the company's mission to help solopreneurs succeed by making the products more accessible and intuitive. The ideal candidate will have a proven track record in product marketing, capable of translating Jimdo's vision into actionable strategies that drive growth and enhance customer experiences.
Key Responsibilities
As the Senior Product Marketing Manager, you will be responsible for various aspects of the product's market entry and customer outreach strategy. Your main tasks will include:
Product Positioning and Messaging: You will create and maintain product positioning that resonates with customers. This involves defining target segments and ensuring clarity and consistency in messaging across all channels.
Go-To-Market (GTM) Strategy: You will lead the GTM strategy for new products and features, ensuring all stakeholders are aligned. This includes defining success metrics and maintaining communication with the product development teams.
Driving Growth: Your focus will be on translating customer research, market trends, and competitive analyses into strategies that increase product adoption, not just awareness. You are not merely supporting; you will actively drive clarity across product, marketing, growth, and customer experience (CX).
Collaboration and Coordination: A vital aspect of the role is cross-functional collaboration. You will work closely with various teams, including Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity and internal confidence in messaging.
Monitoring and Iteration: You will regularly evaluate the performance of messaging initiatives and adopt a feedback loop to refine strategies.
Required Skills
Candidates applying for this position should possess the following qualifications:
Experience: At least 7 years of experience in product marketing or product strategy within SaaS, digital products, or product-led growth (PLG) environments.
Track Record: A proven ability to execute end-to-end GTM strategies with measurable success in product adoption and market traction.
Expertise in Customer Research: Familiarity with customer research methodologies, especially Jobs-to-be-Done (JTBD), and translating insights into actionable strategies are essential.
Knowledge of SaaS Metrics: Proficiency in using marketing tools and analytics platforms.
Collaboration Skills: Strong skills in cross-department collaboration and stakeholder management, particularly with product teams.
What Jimdo Offers
Employees at Jimdo will enjoy a host of benefits:
Flexibility: The company promotes a flexible work environment with remote setups and opportunities for in-person meetings when necessary.
Career Development: Jimdo invests in its employees by providing access to platforms like LinkedIn Learning and a commitment to personal growth.
Competitive Compensation: Regular annual compensation reviews ensure that employees are rewarded fairly.
Inclusive Culture: Jimdo prides itself on being an equal opportunity employer, fostering a culture of diversity, inclusivity, and openness.
Unique Benefits: Additional perks include a remote office set-up bonus, a workation policy, and access to up to three free Jimdo websites for personal projects.
Conclusion
If you are looking to make a mark in the realm of product marketing and want to be part of a mission-driven team that values creativity, ownership, and growth, applying for this position at Jimdo could be an excellent opportunity. You will not only contribute to the company's growth but will also help millions of solopreneurs enhance their businesses effectively.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
