Later: Manager, Brand Design

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Overview of Later's Operations

Later is a leading organization in the social media and influencer marketing sectors, offering a comprehensive suite of software, services, and data analytics to brands and agencies globally. Following its recent acquisition of Mavely, a platform dedicated to managing influencer partnerships, Later is enhancing its service capabilities by assisting brands in managing social media content and campaigns across major platforms. With its roots tracing back to 2014, Later has built a reputation for effective influencer marketing solutions and is noted for its innovative tools like the link in bio feature.

Position Responsibilities

The position of Manager, Brand Design at Later involves working directly under the Executive Creative Director. Key responsibilities include:

• Art Direction & Visual Execution: Oversee visual storytelling for major product launches and marketing campaigns to ensure a cohesive narrative across platforms.

• Creative Strategy Development: Collaborate directly with the Creative Director to refine Later's visual identity and develop strategies that align with overarching business objectives.

• Team Leadership: Manage a team of brand designers, fostering professional growth while ensuring high-quality design output.

• Stakeholder Engagement: Present creative concepts to executive stakeholders and integrate feedback to align with the creative vision.

• Best Practices Implementation: Utilize data analytics to evaluate the performance of creative assets, driving optimization through user feedback and market responses.

Required Skills and Qualifications

The position necessitates several key qualifications and expertise:

• A minimum of 8 years of related experience in art direction or visual design, with at least 3 years in a management role.

• A robust portfolio showcasing both conceptual and executed designs across various mediums.

• Proficiency in design software such as Adobe Creative Suite and Figma, with an understanding of digital design principles.

  

• Excellent communication and presentation skills, enabling clear articulation of design rationales and performance metrics.

• Familiarity with social media trends and the ability to leverage these for creative output.

Salary Range

The salary range for this position is competitive, set between $140,000 - $160,000. This compensation strategy is data-driven, integrating market metrics, and performance indicators to ensure salary transparency and appropriateness per role scope.

Work Environment and Culture

Later promotes an inclusive culture that values diversity and commitment to team dynamics over cultural fit. Their hiring processes intentionally embrace a broader array of talents to enhance workplace culture. The company also encourages firm collaboration and creativity, underlined by values such as strategic thinking and emotional intelligence. Later values a transparent feedback system, professional development opportunities, and an environment that fosters innovation.

Success Metrics

Success in this role will be evaluated based on:

• The quality and brand alignment of creative outputs across all marketing channels.

• The established efficiency of design systems and templates used within the team.

• The partnership effectiveness with cross-functional teams to successfully elevate campaign execution.

• A demonstrated improvement in campaign performance tied to data-informed optimizations.

• Recognition of visual excellence by both internal and external stakeholders.

Conclusion

For job seekers looking to forge a career at Later as a Manager in Brand Design, this role offers a significant opportunity to lead visual strategies in an environment that values creativity, collaboration, and professional growth. With strong market compensation and a commitment to diversity, Later positions itself as a compelling opportunity for candidates passionate about design and impactful marketing.

This job offer was originally published on weworkremotely.com