LawnStarter: Digital Growth Marketing Manager

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Overview

LawnStarter is a leading on-demand platform in the lawn care and landscaping services sector. They aim to create a comprehensive solution for outdoor home services and have successfully expanded to 120 metro areas while securing $30 million in funding over the past decade. The company is currently seeking a Digital Growth Marketing Manager who will play a crucial role in customer acquisition, lead quality improvement, optimizing cost-per-lead, and enhancing brand reputation across various platforms.

Responsibilities

The responsibilities for the Digital Growth Marketing Manager role encompass several key areas:

Channel Management: The manager will oversee lead acquisition across multiple digital platforms, optimizing channel performance for customer engagement. They will handle partnership, affiliate, and local listing channels.

Customer Success Oversight: Guiding the partner success team is essential, ensuring they provide excellent service to lead partners and hit performance targets.

Reputation and Review Management: This involves monitoring ratings and reviews to strengthen the brand's reputation while responding to customer feedback.

Pro Acquisition Management: The manager will manage posting activities aimed at maintaining a steady flow of new professional signups across channels.

Process Automation: Utilizing tools like Retool and Zapier will be crucial for streamlining operational workflows, reducing manual processes while increasing efficiency.

Referral Program Growth: Developing strategies to enhance the referral program is pivotal to increasing customer acquisition through strategic partnerships and incentives.

Cross-Functional Collaboration: Working closely with product, sales, engineering, and customer service teams ensures alignment of channel strategies with wider business goals.

Exploring New Channels: Continuously testing and evaluating new acquisition channels to identify opportunities for positive ROI and business contribution is also part of the responsibilities.

Requirements

Candidates interested in this position should possess several key skills:

Channel Management Expertise: The ability to optimize lead conversion through effective management of lead partners and marketing platforms, combined with proficiency in analyzing performance metrics is essential.

Experience with Multi-Channel Acquisition: The role requires experience in managing multiple acquisition channels at scale, including paid, affiliate, and local listings channels.

Data-Driven Marketer: Proficiency in data tools such as Excel and SQL is mandatory. The candidate should be capable of translating insights into actionable strategies.

Process Automation and Efficiency Mindset: A strong resourcefulness in leveraging automation and AI tools like Zapier is critical for enhancing operational efficiency.

Hands-On and Team-Oriented: The candidate should be comfortable managing daily channel operations while collaborating with various departments.

Salary and Benefits

The expected salary range for this position is between $55,000 to $65,000 USD annually, depending on experience. Additionally, the position allows for remote work, providing flexibility and comfort to team members.

Company Culture

LawnStarter has been recognized as one of the top places to work in Austin and across the United States in recent years. The company values a strong team culture, ensuring a collaborative environment filled with passionate and humble professionals. With an emphasis on teamwork, candidates can expect to be a part of a supportive community where they can thrive.

Overall, LawnStarter offers an exciting opportunity for candidates who meet the requirements and are eager to make a significant impact in a growth-oriented company. The emphasis on customer acquisition through innovative strategies aligns well with the company's goals for expansion in the competitive market of home services.

This job offer was originally published on weworkremotely.com