LawnStarter: Paid Search Marketing Manager

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Overview

LawnStarter, a rapidly growing company transforming the outdoor home services industry, is currently on the lookout for a Paid Search Marketing Manager to join their remote team. The organization is headquartered in Austin, Texas, and leads high-scale Search Engine Marketing (SEM) programs across platforms like Google Ads, Bing Ads, and Local Services Ads (LSA). With the backing of over $30 million in venture funding, LawnStarter seeks to enhance customer acquisition strategies while keeping up with the industry's growth demands.

Responsibilities

The responsibilities of the Paid Search Marketing Manager encompass several essential areas:

Campaign Management & Optimization: The manager will be in charge of managing and optimizing large-scale SEM campaigns across various platforms. This involves:

• Activating and maximizing the efficiency of Local Services Ads at scale.
• Monitoring and analyzing campaign performance to maximize Return on Investment (ROI).
• Continuously testing ad creatives, landing pages, and targeting strategies.

Data Analysis & Reporting: Utilizing tools like Google Analytics, this role involves:

• Tracking key performance indicators (KPIs) and generating actionable insights.
• Conducting in-depth analyses to understand customer behavior and keyword trends.
• Maintaining dashboards that track performance metrics and expenditure.

Keyword, Audience & Campaign Strategy: The manager will also:

• Research to identify new keyword opportunities.
• Implement audience segmentation strategies to enhance targeting.
• Manage negative keyword lists to refine campaign relevance.

Budget & Bid Strategy: Maintaining profitability while maximizing conversions is essential:

• This includes efficiently allocating and managing budgets and utilizing both automated and manual bidding strategies.

Collaboration & Cross-Functional Work: The role requires collaboration with various teams:

• Working closely with product, engineering, and content teams to align ad messaging.
• Sharing insights and recommendations with senior leadership to guide marketing strategies.

Required Skills

The ideal candidate must have a proven track record of success within a fast-paced, eCommerce or lead generation business environment. The specific qualifications include:

• Experience: 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, with a strong proficiency in Google Ads Editor, Google Analytics (GA4), and other Business Intelligence tools.
• Analytical & Technical Skills: Advanced Excel/Google Sheets skills, the ability to analyze large datasets, and familiarity with SQL and scripting (e.g., Python).
• Strategic & Executional Abilities: Proven experience in executing A/B tests, understanding conversion rate optimization, and adapting strategies based on market trends.
• Attention to Detail: The ability to manage multiple campaigns while working under pressure in a remote-first environment is crucial.

Salary

The salary range for this position is competitive, offering between $90,000 to $125,000 annually depending on experience. This is complemented by various benefits, making it an attractive package for potential candidates.

Benefits

LawnStarter emphasizes a supportive work environment, offering:

• Healthcare Benefits: Including medical, dental, and vision coverage.
• Work Flexibility: The position is fully remote, allowing employees to work from any location of their choice.
• Unlimited Paid Time Off (PTO): Employees can take necessary time to recharge without strict limits, focusing on delivering results instead of tracking time off.

Additional Information

Furthermore, LawnStarter is committed to maintaining an open and diverse workplace. They are an equal opportunity employer, prioritizing adherence to nondiscrimination policies.

LawnStarter is passionate about building a future where outdoor home services become more accessible for homeowners, enabling them to book, manage, and enjoy services like lawn care more efficiently than ever before. If you are an enthusiastic professional looking to apply your skills in a meaningful way and contribute to a rapidly expanding business, consider joining LawnStarter as their Paid Search Marketing Manager.

Conclusion

In conclusion, this role represents an exciting opportunity for those looking to make a mark in the digital marketing landscape while enjoying flexibility and a supportive work environment. Interested candidates should apply to help shape the future of outdoor home services with LawnStarter.

This job offer was originally published on weworkremotely.com