Directive is actively seeking talented professionals for the position of Lifecycle Marketing Strategist. This role is designed for individuals motivated to tackle complex performance marketing problems specifically for SaaS companies. At Directive, the commitment to client goals is paramount; the team emphasizes a collaborative approach, focusing on helping clients achieve their marketing objectives.
Key Responsibilities
The Lifecycle Marketing Strategist will take on various responsibilities that include:
Serve as both staff augmentation and strategic advisor for marketing operations processes tailored for B2B tech and SaaS clients.
Identify and communicate growth opportunities within existing clients.
Maintain up-to-date knowledge of best practices in the marketing operations sector, particularly in methods like Account-Based Marketing (ABM).
Develop strong client relationships that ensure contract renewals and satisfaction.
Conduct direct communication with clients through methods such as email, Slack, and Zoom.
Become proficient in various martech and salestech tools to deliver informed recommendations to clients.
Manage tasks and milestones within client projects and drive them to completion.
Required Skills
To be considered for this position, candidates must possess several key qualifications:
A minimum of 2-3 years of hands-on experience with Hubspot, Pardot, and/or Marketo.
Capability to manage multiple marketing automation instances for various clients.
A deep understanding of how to optimize marketing operations for revenue growth.
Strong data-driven mindset to help clients analyze performance metrics effectively.
Effective communication skills, with the ability to interact with senior management levels directly.
A desire to learn and grow within the career path.
Previous agency experience is mandatory, along with direct client management experience.
Ideal Candidate Traits
Success in this role will be reflected through:
The ability to manage a book of clients independently, demonstrating autonomy and authority.
Increased client retention and favorable feedback measured through Net Promoter Score (NPS) surveys.
Expansion of client revenue and successful mentorship of new hires joining the team.
Benefits and Work Environment
Directive prides itself on being a remote-first company, providing flexibility to work from anywhere in the US and various international locations, including Canada. Some specific offerings for employees include:
A living wage, ensuring financial stability.
Comprehensive medical, dental, and vision benefits tailored to diverse lifestyles.
Unlimited Paid Time Off (PTO) with a minimum of two weeks, plus paid company holidays.
Additional support including mental health access through certified therapists and wellness memberships like Headspace.
A robust 401(k) plan with company matching options to assist with long-term financial planning.
Annual bonuses that scale based on tenure, and exciting perks like an annual trip to Newport Beach, CA for team bonding.
Conclusion
The Lifecycle Marketing Strategist role at Directive provides a unique opportunity for growth-oriented individuals with a passion for B2B marketing. The company's commitment to client success, coupled with its focus on employee well-being, makes this an attractive prospect for job seekers looking to make a significant impact in the SaaS industry. Candidates looking to apply must meet the established criteria to excel in this dynamic role.
This job offer was originally published on himalayas.app
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