Penbrothers is a rapidly growing HR & remote talent management partner based in the Philippines. This organization specializes in providing talented Filipinos with opportunities to work with global companies, focusing on start-ups and high-growth enterprises. Their mission centers on fostering a remote work culture that allows flexibility while helping businesses thrive.
Position Overview
The role available is for a Local and Technical SEO Manager. This position is critical in enhancing the online visibility and search engine rankings for a multi-location veterinary care network. The ideal candidate will be responsible for both hands-on and strategic SEO implementations, linking technical foundations with local SEO growth. This role promises dynamic responsibilities and the chance to work closely with cross-functional teams to achieve impactful results.
Key Responsibilities
The responsibilities for the Local and Technical SEO Manager include:
Owning and executing the client's local SEO strategy, which encompasses developing structured location pages and ensuring map pack visibility.
Managing local business profiles and listings on platforms such as Google My Business, Yelp, and Apple Maps.
Implementing advanced technical SEO strategies aimed at improving site visibility and rankings across multiple search engines.
Conducting comprehensive technical audits to identify improvement areas and swiftly implementing solutions.
Collaborating with content, product, and marketing teams to ensure the integration of SEO best practices.
Optimization tasks including enhancing website architecture, internal linking strategies, and metadata to improve site performance and crawlability.
Using analytical tools such as Google Analytics, Google Search Console, SEMrush, and others to monitor, analyze, and report on SEO performance.
Staying updated with search engine algorithms, industry trends, and emerging SEO technologies.
Resolving complex technical SEO issues relating to indexing, canonicalization, site speed optimization, schema markup, and mobile usability.
Engaging in outreach endeavors to secure article features, backlinks, and partnership opportunities enhancing the site's authority and visibility.
Required Skills
Candidates applying for this position should have:
A minimum of 3-4 years of proven experience in both technical and local SEO with a strong portfolio demonstrating measurable success.
Experience managing multi-location SEO, particularly for service-based businesses.
Familiarity with local SEO platforms, such as BrightLocal, Yext, or Moz Local.
Extensive knowledge of technical SEO tools and platforms like Google Analytics, SEMrush, and Screaming Frog.
Technical proficiency in HTML, CSS, and JavaScript along with a strong grasp of CMS platforms, specifically Webflow.
Exceptional analytical skills and a proven ability to interpret data effectively.
Strong communication skills to articulate technical and strategic concepts clearly to diverse stakeholders.
Self-motivation and the ability to manage multiple projects under tight deadlines.
Preferred Qualifications
While not mandatory, the following qualifications are appreciated:
Experience with B2C service-oriented businesses, especially in healthcare, wellness, or retail.
Prior experience within a digital agency or a high-traffic environment.
Relevant certifications in Google Analytics and SEO.
Familiarity with structured data and schema markup, specifically local business JSON-LD schema.
Understanding of web development processes and frameworks.
Hiring Process
Penbrothers employs modern AI tools to optimize the hiring process, ensuring a fair evaluation of all candidates. Successful candidates who pass initial evaluations may engage with an AI Interviewer as part of the recruitment procedure. This will be supervised by Human Talent Acquisition Experts who remain involved throughout the application journey.
What You’ll Get
At Penbrothers, the workspace is designed to support employee growth and promote a positive work experience. The company stands out for its commitment to creating a nurturing environment where every team member can thrive. Key benefits include:
Engaging in meaningful work that directly impacts potential clients and their growth journeys.
Opportunities for professional growth and development.
Being part of a team that values employees as key assets, reflecting a genuine investment in their careers and overall welfare.
The flexibility to work from home while impacting global startups and dynamic companies.
Contributing to the creation of 1,400 Filipino jobs, empowering individuals and fostering a culture of growth.
In summary, the Local and Technical SEO Manager at Penbrothers represents a significant opportunity for SEO professionals eager to make a meaningful contribution in the digital marketing space. The position blends strategic planning with technical execution in a remote work environment.
This job offer was originally published on jobicy.com
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