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In the ever-evolving landscape of digital marketing, Employment Hero has emerged as a key player with its mission-driven approach to making employment easier and more valuable for everyone. The company has developed an Employment Operating System that streamlines various internal processes including hiring, HR, payroll, and benefits into a unified platform. Founded in 2014, Employment Hero boasts a remarkable growth trajectory, achieving a valuation of $2 billion and serving over 350,000 businesses across six countries, including Australia, New Zealand, Singapore, Malaysia, the UK, and Canada.
Currently, Employment Hero is on the lookout for an SEO / GEO Specialist to join their team. This role has critical importance in the context of market competition, as it directly tackles the challenges thrown by AI advancements, online visibility, and evolving search dynamics. The ideal candidate will not only manage traditional SEO practices but also engage with emerging technologies and strategies, such as AI-generated content and search engine algorithms. The position is remote-first, allowing high autonomy and flexibility, making it appealing to a wide audience.
The responsibilities of the SEO Specialist are diverse and multifaceted, including but not limited to:
Conducting technical SEO audits across Employment Hero’s various websites and managing the fixes and implementations.
Monitoring significant metrics such as Google Analytics 4 (GA4), Google Search Console (GSC), Ahrefs, and SEMrush for traffic and performance insights.
Drafting comprehensive content briefs that are supported by thorough research, leading efforts in keyword research and identifying content gaps that can enhance topical authority.
Building and optimizing landing pages with a focus on conversion performance and on-page SEO.
Leading backlink outreach plans, which encompass all aspects from prospecting to quality control of guest posts.
Overseeing Employment Hero’s GEO program, tracking citation share and applying entity optimization strategies to improve visibility across AI-driven search platforms.
Developing repeatable, AI-powered workflows designed to automate various SEO tasks, thereby saving time and increasing efficiency.
Reporting on the commercial impact of SEO efforts, contributing to both weekly and monthly reporting structures.
Successful applicants will need to align with Employment Hero’s unique approach termed The EH Way, which emphasizes focus, agility, and significant impact. Some core requirements include:
A minimum of 3 to 5 years of SEO experience, preferably within agency settings, B2B SaaS environments, or marketplace contexts.
Proven success in generating visible organic results, quantified with concrete examples such as improved traffic, improved rankings, and direct pipeline revenue impact.
A solid understanding of technical SEO elements like crawlability, site architecture, Core Web Vitals, schema, and log file analysis.
Proficiency with key tools including Ahrefs, GSC, GA4, Screaming Frog, and SEMrush.
Experience in managing link building campaigns effectively and working with freelancers to ensure execution of strategies.
Familiarity with the daily use of AI tools (Claude, ChatGPT, Gemini) and the ability to present at least one repeatable workflow as part of the application.
Capability to discuss and present organic performance in terms of commercial impact rather than mere traffic metrics.
Strong communication skills to effectively articulate SEO strategies and changes to both technical and non-technical teams.
While the specific salary range for this position is not provided, Employment Hero offers a wide range of employee benefits that reflect their commitment to creating a workplace that values individual employees. Some notable offerings include:
Remote work opportunities that allow for a flexible work schedule.
Access to cutting-edge tools and resources facilitating skill development and work efficiency.
Employee share options (ESOP) in a rapidly growing tech company.
Comprehensive parental leave policies and subsidized egg freezing options, catering to diverse employee needs.
An annual global gathering to foster camaraderie among remote workers, with past events held in appealing international destinations.
The SEO / GEO Specialist position at Employment Hero is an exciting opportunity for individuals passionate about driving impactful organic growth through innovative strategies. This role not only offers autonomy and the chance to work with advanced cutting-edge technology but also contributes to an organization making significant strides in the employment landscape. You will be part of a forward-thinking company that embraces challenges and prioritizes a progressive work environment.
This job offer was originally published on jobicy.com
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