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Localize is a company that specializes in translation automation and is currently seeking a Marketing Director to establish and scale its marketing efforts. This role will focus on developing a strong inbound and outbound marketing strategy aimed at driving growth and capturing market demand. The position is fully remote, allowing flexibility for candidates within the USA.
As the Marketing Director at Localize, the selected candidate will report directly to the CEO and will be responsible for shaping the overall marketing strategy. The objective is to build a streamlined demand generation function that drives leads and accelerates the sales pipeline in alignment with ambitious revenue growth targets.
Localize is at a crucial juncture, having established a solid product-market fit and is now ready to amplify its marketing initiatives. The role presents a vibrant opportunity for a marketing professional who enjoys blending high-level strategy with hands-on project management and team leadership.
The key responsibilities of the Marketing Director role include:
Strategic Planning & Execution: Develop and implement thorough marketing strategies to both strengthen and expand inbound marketing channels and explore untapped avenues such as outbound approaches, partnerships, and events.
Budget Ownership: The director will be responsible for managing the marketing budget wisely, ensuring optimal resource allocation, and tracking the return on investment (ROI).
Scalable Demand Generation: Focus on creating repeatable, data-driven demand generation processes to support the company's growth ambitions.
Multichannel Campaigns: Design, develop, and execute various marketing programs targeting both new and existing customers through a mix of inbound (like SEO, SEM, digital ads, social media) and outbound (including ABM, emails, webinars, and conferences) strategies.
Targeted Messaging & Buyer Journey: Ensure that campaign messaging aligns with target audience segments, buyer profiles, and the different stages of the customer funnel.
Leadership & Mentorship: The Marketing Director will directly oversee a remote team of 2 to 3 marketers, setting performance goals, providing feedback, and evaluating their results frequently.
Talent Growth: Identify any skills gaps within the team, recruit additional members as necessary, and manage third-party agencies or contractors effectively.
Team Culture: Establish an environment characterized by collaboration, accountability, and professional development. Encourage a culture of experimentation and iterative progress within all marketing endeavors.
Project Oversight: Implement effective project management frameworks to ensure that all campaigns and initiatives are delivered on time and within budget.
Milestone Tracking: Set clear timelines, deliverables, and accountability structures for each project or campaign to avoid delays.
Cross-Functional Coordination: Collaborate with the Sales, Customer Success, and Product teams to ensure that marketing strategies align with the overarching objectives of the company.
Inbound Optimization: Expand on the existing successes in organic search, paid advertising, and content marketing to enhance reach and improve conversion rates.
Outbound Strategies: Develop and execute outbound marketing campaigns that work closely with the Sales team to target new business opportunities.
Campaign Development & Launch: Lead the planning and implementation of multi-channel marketing campaigns and adjust strategies based on real-time data.
Data-Driven Decision Making: Monitor key performance indicators (KPIs) like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates to evaluate performance effectively.
Performance Analysis: Provide consistent reporting on campaign effectiveness to the executive leadership team with actionable insights and strategic recommendations.
Market Intelligence: Stay abreast of the latest industry trends, competitor activities, and new technology to maintain Localize's competitive edge in the market.
The ideal candidate for the Marketing Director position should possess the following skills and qualifications:
While the job posting does not provide specific salary details, it indicates that the company is looking for seasoned professionals, suggesting that compensation is competitive within the industry standards for such positions.
For job seekers seeking an impactful role in marketing leadership, the Marketing Director position at Localize presents a unique opportunity to drive growth and enhance brand presence in the translation automation industry. The fully remote nature of the role adds flexibility, appealing to candidates looking for adaptability in their work environment.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
