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Lula Commerce is at the forefront of digital commerce for convenience stores—one of the most underserved sectors in the industry. The company provides a specialized commerce platform that facilitates a seamless experience for convenience store operators, enabling them to offer digital ordering and enhance delivery and in-store commerce functionalities. Having successfully processed over 10 million orders, Lula’s standout products—including Lula Hub, Lula Direct, and Lula Solo—empower convenience stores and quick-service kitchens to thrive in a modern, omnichannel retail environment.
The company is seeking a full-time SMB Sales Representative to serve as the voice of Lula for independent convenience stores and quick-service restaurants (QSR) across the United States. This position primarily revolves around engaging with store owners and managers through phone interactions, transforming inquiries into active, revenue-generating entities on the Lula platform. The primary objective revolves around getting store owners to complete a short signup process that allows them to go live with delivery services.
As a crucial team member, the SMB Sales Representative will work from a curated list of warm leads, specifically targeting stores that have shown interest in Lula’s offerings. A central aspect of the role involves presenting the clear value proposition to potential clients in plain language and guiding them effortlessly to activation.
As the SMB GTM Lead, the individual will:
Own a structured dialing cadence for a targeted list of warm SMB leads, which includes independent convenience stores and QSRs.
Establish quick rapport with decision-makers to build trust, and clearly articulate how Lula enhances their store's presence on platforms like DoorDash, Uber Eats, and Grubhub.
Use Lula's earnings estimator to provide insights on potential earnings that similar stores achieve through delivery services.
Drive store owners through the signup process and ensure they go live—considered a primary success metric.
Handle common objections confidently, such as concerns about complexity or existing delivery partners.
Maintain discipline with lead follow-ups and methodology—logging every outcome systematically and ensuring commitments are upheld without leads slipping through the cracks.
Consistently achieve and surpass weekly activation targets.
Provide valuable feedback to the team regarding what is resonating with owners, areas of resistance, and which leads tend to convert.
The ideal candidate for the SMB GTM Lead position will possess:
3 to 5 years of experience in a high-volume, phone-centric sales environment, such as inside sales, telesales, or sales development roles.
A genuine appreciation for phone-based engagement, able to foster relationships quickly even during busy exchanges.
Comfort with managing a heavy call volume daily, motivated more by outcomes rather than mere activity metrics.
Strong, clear communication skills to break down complex earning structures without confusion.
Excellent organizational skills for managing lead lists and maintaining CRM systems, ensuring all contact outcomes are recorded accurately.
A resilient attitude—able to handle rejection without losing enthusiasm throughout the workday.
US residency and authorization to work in the US, comfortable navigating time zones for business operations.
Experience selling to independent convenience stores, gas stations, or quick-service restaurants can be particularly beneficial, along with familiarization with delivery marketplaces. Experience with self-service signup models and any fluency in Spanish or other languages will aid in reaching a broader audience. Familiarity with common sales tools, such as dialers and CRMs, is also an asset.
Joining Lula means becoming a pivotal part of the company's emerging SMB sales motion. The role offers a direct line to leadership and the opportunity to significantly influence growth strategies for the next volume of stores to be onboarded. The impact of your contributions is direct and tangible since the activations you facilitate contribute substantially to company growth. The company emphasizes a culture of speed, honest communication, and taking decisive action, valuing results over rigid procedures. As the sales motion expands, dedicated and effective contributors are recognized and supported in their career growth within the organization.
Lula offers a competitive salary, complemented by performance incentives linked directly to sales activations. Moreover, a meaningful package including equity interests and comprehensive benefits adds appeal to the compensation structure, making this opportunity not only rewarding but also integral to personal and professional advancement.
Lula Commerce represents an exciting venture within the world of digital commerce, particularly tailored for independent convenience operators. If you have a passion for sales, the ability to connect with diverse business owners, and the desire to drive innovative solutions within a burgeoning company, this role could be an excellent fit for you.
This job offer was originally published on weworkremotely.com
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