Manager, SEO AEO

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Overview of Veeam \nVeeam is recognized as the Data and AI Trust Company and specializes in helping organizations ensure that their data and AI systems are both understandable and secure. They aim to enhance the resilience of these systems, allowing for safe AI acceleration at scale. Based in Seattle, Veeam operates with offices across more than 30 countries and serves a vast clientele—over 550,000 customers worldwide, which include some of the biggest brands in various industries. Veeam’s primary focus is on data resilience and data security posture management, positioning itself as a leader in the industry.

Role Description \nThe position available is for the role of Manager, SEO AEO. As Veeam evolves beyond traditional data protection, this role is part of a broader strategy that spans data security, identity, and AI trust. The manager will take the lead in defining and executing the strategy for organic discovery. This encompasses traditional search engines and extending into AI answer engines and generative search experiences.

Responsibilities \nThe responsibilities for the Manager, SEO AEO role include:

• Leading SEO/AEO Strategy and Roadmap: The individual will need to define and advance Veeam's global SEO and AEO strategies, translating business priorities into actionable organic discovery programs segmented by market, persona, product line, and buying stage. This also includes support for roadmap development that spans technical SEO and content optimization.

• Managing the Team and Execution: Leading and coaching the SEO/AEO team by setting priorities, assigning ownership, managing capacity, and clarifying roles. This encompasses both direct team management and building frameworks for various aspects of SEO strategy.

• Driving Technical SEO and Site Authority: The manager will own the technical SEO roadmap while working collaboratively with Web, IT, UX, and Analytics teams. Prioritizing improvement initiatives related to crawlability, indexing, and site authority is crucial.

• Building AI Search and Answer-Engine Discipline: The individual would also play a key role in measuring Veeam's visibility across AI search platforms and working with Marketing Operations on tracking AI visibility and citation analysis.

• Connecting Organic Discovery to Business Impact: Establishing KPIs for various metrics such as traffic, engagement, and AI answer visibility is critical. The role requires feeding insights back into business strategies and decisions.

• Influencing Across the Organization: The manager will act as a strategic partner across departments, conveying the evolving nature of buyer behavior in the digital landscape and emphasizing the importance of SEO/AEO as more than a standard checklist.

  

Required Skills \nTo excel in this position, candidates should possess:

• Experience: 7–9+ years in SEO and digital strategy, including a minimum of 3 years of team management experience. Background in global B2B tech, SaaS, cybersecurity, or enterprise software is preferred.

• Technical Expertise: Strong knowledge of SEO principles, including core elements like crawlability, structured data, and international SEO workflows. Familiarity with technical tools like seoClarity, GA4, Screaming Frog, Looker Studio, and Tableau is vital.

• Analytical Skills: Proven ability to analyze data effectively and report on performance metrics clearly. Candidates should be skilled in building dashboards and useful performance narratives for stakeholders.

• Cross-Functional Leadership: Excellent communication skills to partner across various teams and drive successful SEO strategies that align with business goals.

Salary and Benefits \nVeeam is committed to salary transparency in its hiring process. While an exact salary figure is not stated, the job listing indicates a compensation range reflecting total target compensation, which includes base pay and potential performance bonuses. Factors such as experience, education, skills, and geographic zone will influence compensation packages.

Benefits Include: \n- Unlimited paid time off and 12 paid holidays, including special days for self-care.

• Medical, dental, and vision coverage that starts on the first day.
• Paid parental leave benefits (8 weeks for all parents and 16 weeks for birthing parents).
• Emergency care services through AirVet.
• Contributions toward 401(k) retirement plans.
• Opportunities for continuous learning through various workshops and on-demand libraries.

What to Expect \nThis position is both strategic and hands-on, and candidates must be able to bridge the gap between high-level strategy and day-to-day execution. This role represents a significant opportunity for applicants who are looking to make a real impact in a fast-evolving environment. Veeam is looking for individuals who are not just technically savvy but also team-oriented and capable of leading projects that align with both company goals and market trends.

This job offer was originally published on jobicy.com