MapTiler: Growth Manager | Maps Platform (Remote in Europe)

Related keywords: social media marketing remote jobsocial media manager remote jobremote job web developer

Overview

MapTiler is a prominent leader in high-performance mapping technology, headquartered in Zug, Switzerland. The company focuses on providing developers and enterprises with the necessary tools to create exceptional maps. The current job opening is for a Growth Manager, responsible for spearheading the company’s performance marketing and international growth initiatives. It presents an exciting opportunity to work in a remote capacity across Europe, targeting a candidate who is skilled in analytical processes and strategic marketing.

Job Responsibilities

As a Growth Manager at MapTiler, the selected candidate will take on several key responsibilities:

1. Global Performance Strategy: Design, execute, and oversee the roadmap for multi-channel performance campaigns. This includes optimizing channels such as Search Engine Marketing (SEM), Social Media, and Programmatic Marketing to reach a global audience across AMER, EMEA, and APAC regions.

2. Full-Funnel Optimization: Take charge of the user journey from the initial touchpoint through to API integration, optimizing landing pages and the sign-up flow to minimize the time taken for developers to engage with the product.

3. Strategic Experimentation: Lead and establish a framework for systematic experimentation to enhance marketing strategies, driving a culture of hypothesis-driven growth throughout the company’s web presence and product onboarding processes.

4. Attribution & ROI: Construct and manage the marketing attribution models to ensure alignment of marketing spend with high-value leads and API usage, moving beyond superficial metrics to track deeper insights.

5. Cross-Functional Leadership: Act as a liaison between Product, Engineering, and Marketing teams, translating product updates into effective growth strategies while ensuring that user feedback is considered in product development.

6. Market Intelligence: Regularly analyze the competitive landscape within the geospatial and SaaS industries to identify new growth opportunities and acquisition channels to expand the user base.

Required Skills

Candidates must possess the following skills and experience to be considered for this position:

• 5+ years of experience in Growth or Performance Marketing, particularly within B2B SaaS, Cloud, or Developer-focused industries.
• Proven experience managing significant budgets and achieving growth in international markets.
• Mastery of analytical tools, with expert-level knowledge of Google Analytics 4 (GA4), SQL, Stape, Meta Capi, and data visualization tools.
• Technical fluency with a basic comprehension of APIs, understanding developer perspectives, and familiarity with SEO and web technologies.
• Proficient command of English at a native or C1+ level, with the ability to communicate complex strategies effectively.
• Demonstrated ability to take ownership and propose solutions independently, with a proactive approach to problem-solving.

Nice to Have

While not required, the following qualifications would be advantageous:

• Experience with Product-Led Growth (PLG) models.
• An interest in or familiarity with Geographic Information Systems (GIS), Cartography, or OpenStreetMap.
• Experience utilizing Agile marketing methodologies.

Salary & Benefits

MapTiler offers a competitive compensation package for this role, including:

• An hourly fixed salary ranging from €27 to €37 depending on the candidate's experience.
• An annual personal performance bonus, which may significantly increase total earnings.
• Flexible working hours allowing for a suitable work-life balance.
• The option to work remotely across Europe or in their offices located in Brno/Unterägeri.
• Provision of hardware equipment, including a laptop and widescreen external LCD monitor, to facilitate efficient work.
• Opportunities to collaborate with interesting clients and significant corporations worldwide on innovative projects.
• Regular team-building events in the Czech Republic and Switzerland, promoting a friendly team environment and fostering team spirit.
• A clear path for personal and professional growth, enhancing career prospects in the mapping technology sector.

Company Culture

MapTiler's products are instrumental in various applications, such as assisting in humanitarian crises management, global weather forecasting, and monitoring historical sites. Their commitment to delivering high-quality mapping solutions means that employees will contribute to projects that have a genuine impact worldwide. The company’s emphasis on a culture of learning and innovation makes it an appealing workplace for those passionate about technology and marketing.'

This job offer was originally published on weworkremotely.com